Barbie and Girl Scouts of the USA (GSUSA) partnered to create the first-ever Barbie “Be Anything, Do Everything” patch. The participation patch is designed to inspire the next generation of female leaders by encouraging girls to explore career possibilities through new program activities. The Barbie doll has been featured with more than 135 careers for more than five decades, and GSUSA has been dedicated to building girls of courage, confidence, and character for more than 100 years. In the spirit of Barbie doll’s career path and GSUSA’s heritage, the “Be Anything, Do Everything” participation patch allows Girl Scout Daisies and Brownies (girls in kindergarten through third grade) to explore career choices through the “I Can Be…” activity booklet.
The partnership is founded on the development of activities that encourage and inspire girls around the country to explore a variety of careers. With the core theme “Be Anything, Do Everything,” this partnership reaches girls online and offline, and includes an activity booklet, special patch, and a digital game and poll.