Build-A-Bear Workshop Teams Up with the Smurfs

SmurfetteCGIBuild-A-Bear Workshop will introduce its second collection of Smurf characters in honor of Columbia Pictures and Sony Pictures Animation’s The Smurfs 2, in theaters July 31. Find the newest friends from the film, Vexy and Hackus, joining Smurfette on their latest adventure at Build-A-Bear Workshop and online at buildabear.com.

To celebrate the Smurfs’ arrival, Build-A-Bear Workshop is holding an #IlovemySmurf Instagram contest. Guests are invited to take a picture of their Smurfs plush from Build-A-Bear Workshop and share it on Instagram using the hashtag #IlovemySmurf in their Instagram photo. Images will be judged on a set of criteria and the five best photos will win. Winners will receive a $50 Bear Buck$ gift card. The contest runs from July 12- July 21.

Make-your-own Smurfette, Vexy, and Hackus can be outfitted in a variety of Smurfs clothing and accessories, including Smurfette dress, Smurfette and Vexy pajamas, Smurf BFF slippers, Vexy skirt outfit, Smurf hoodie, and Smurfs theme song (La La Song).