The Jim Henson Co. Debuts New Preschool Property

Jim-Hensons-Chatter-Zoo-300x137The Jim Henson Co. is launching Jim Henson’s Chatter Zoo, its first preschool property to be released “digital first” for mobile platforms. The new app is a collaboration with Mindshapes, the creator of mobile learning applications for kids. Chatter Zoo aims to teach early language acquisition as young preschoolers interact with four baby animals.  

Chatter Zoo, which was created by Alex Rockwell (Pajanimals, Bear in the Big Blue House), will premiere as a digital property prior to any other platform, and will be available in iTunes for iPhone and iPad on August 8. The Amazon Kindle Fire launch will follow in September. The Jim Henson Co. is simultaneously developing the property for television and ancillary products.

Mindshapes’ Chatter Zoo appisode includes two “Learn & Play” activities, two interactive stories, animations, and music content. Mindshapes’ Livebook format allows users to interact with the characters through touchscreen interactions. Users will experience four different activities in the Chatter Zoo house: Playtime, Mealtime, Bathtime, and Bedtime, all relatively time-appropriate (“day” or “night”). The app also features adaptive experiences like cause and effect, care giving, and responsibility, all taught by the Chatter Zoo characters, demonstrating positive social and intrapersonal values.