Toy Industry Unveils Nominees for 2015 Toy of the Year (TOTY) Awards

TOTY2015logoToday, the Toy Industry Association (TIA) announced the 83 finalists for the prestigious 2015 Toy of the Year Awards (TOTY). Between now and January 11, toy consumers of all ages can visit www.toyawards.org to vote for their favorite toys, games, and properties across 12 categories.

The 2015 finalists were selected from more than 600 nominees submitted for consideration by 159 companies. Sixty academics, journalists, toy trend experts, play therapists, toy inventors and designers, and toy retailers staffed the nomination committees that narrowed the field to the slate of finalists.

Votes from mass retailers, specialty toy retailers, media, TIA members, and consumers will be weighted and used to determine each of the 12 category winners. The winners—including the overall Toy of the Year and the People’s Choice awards—will be announced at the TOTY Awards ceremony held on February 13, 2015 as the kick-off to the 112th North American International Toy Fair. [Read more...]

BeginAgain to Distribute Artterro Eco Art Kits

BeginAgain_logoBeginAgain is expanding its offering of earth-friendly playthings, as the three-year-old company has inked an agreement to distribute Artterro’s popular line of art and craft kits.

Artterro is known for unplugged art projects made of sustainable materials, and the company’s line is assembled by hand in Madison, Wis. It includes eleven titles featuring needle felting, mixed-media collage, art journaling, and more.

COMMENTARY: Endangered Species Toys Can Help Raise Environmental Awareness

CuipoGund

Endangered species stuffed animals, from Gund and Cuipo

Animal-themed toys are nothing new, but in recent months, I’ve been noticing a focus on endangered species. Shortly after Toy Fair 2014, BeginAgain released its Balance Boat: Endangered Animal Edition, a stacking toy featuring rubberwood versions of the panda, rhinoceros, tortoise, and more. Meanwhile, Green Tones by Hohner put out Endangered Animal Shakers, beautifully carved rubberwood musical toys that depict an owl, leopard, and turtle.

And on the plush front, Wild Republic has added vulnerable species such as the Siberian Tiger to its Cuddlekins line. Last but not least, Gund and Cuipo have collaborated on stuffed animals based on the endangered sun bear, emperor monkey, and three-toed sloth, among others. [Read more...]

BeginAgain Toys Acquires ImagiPlay

Newly launched company BeginAgain Toys, created by Chris Clemmer and David Bowen, the founders of Sprig Toys, Inc., has acquired eco-toymaker ImagiPlay.

BeginAgain will launch its initial product lineup of more than 50 products at ABC Kids Expo, to be held September 23-26. The products will be available in stores this fall. In addition to its original playthings, BeginAgain will carry many of ImagiPlay’s wooden toys, and has plans to update several of ImagiPlay’s designs for release next year.

BeginAgain describes its eco-friendly toys as being “powered by kids, not batteries” and are made from “plant-based materials whenever possible.” The company said ImagiPlay’s rubberwood toys are a perfect addition to the BeginAgain workshop. ImagiPlay Founder Barbera Aimes will serve as an advisor to BeginAgain.