China Toy Fair


COMMENTARY: Endangered Species Toys Can Help Raise Environmental Awareness

CuipoGund

Endangered species stuffed animals, from Gund and Cuipo

Animal-themed toys are nothing new, but in recent months, I’ve been noticing a focus on endangered species. Shortly after Toy Fair 2014, BeginAgain released its Balance Boat: Endangered Animal Edition, a stacking toy featuring rubberwood versions of the panda, rhinoceros, tortoise, and more. Meanwhile, Green Tones by Hohner put out Endangered Animal Shakers, beautifully carved rubberwood musical toys that depict an owl, leopard, and turtle.

And on the plush front, Wild Republic has added vulnerable species such as the Siberian Tiger to its Cuddlekins line. Last but not least, Gund and Cuipo have collaborated on stuffed animals based on the endangered sun bear, emperor monkey, and three-toed sloth, among others. [Read more...]

BeginAgain Toys Acquires ImagiPlay

Newly launched company BeginAgain Toys, created by Chris Clemmer and David Bowen, the founders of Sprig Toys, Inc., has acquired eco-toymaker ImagiPlay.

BeginAgain will launch its initial product lineup of more than 50 products at ABC Kids Expo, to be held September 23-26. The products will be available in stores this fall. In addition to its original playthings, BeginAgain will carry many of ImagiPlay’s wooden toys, and has plans to update several of ImagiPlay’s designs for release next year.

BeginAgain describes its eco-friendly toys as being “powered by kids, not batteries” and are made from “plant-based materials whenever possible.” The company said ImagiPlay’s rubberwood toys are a perfect addition to the BeginAgain workshop. ImagiPlay Founder Barbera Aimes will serve as an advisor to BeginAgain.