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Posts Tagged ‘Bella Sara’

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This post was written by Christina Edwards

Imprima Signs On For Bella Sara Wall Stickers

Tuesday, June 22nd, 2010

Hidden City Entertainment’s licensing agent, M.J.A. Licensing, has brokered a deal with Imprima for Bella Sara-themed wall stickers in the French and Belgian markets. The sticker will come in four large-sized options and are set to release this fall.

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Posted in Licenses, New Products, News | No Comments »

This post was written by Christina Edwards

Bella Sara Introduces Moonfairies Collectible Card Set

Monday, June 7th, 2010

Bella Sara is introducing its newest collectible card series, Moonfairies, which include 55 cards that feature horses, characters, and positive messages. The cards feature secret codes to be used to unlock features of the online Moonfairies game.

The new Moonfairies series is an addition to the Bella Sara Adventures online game play component created by Hidden City Entertainment, Inc. Bella Sara is also releasing Collector Card Albums, which feature the Moonfairies; a card checklist; and 10 pages of inserts to place the cards in. Bella Sara products are available at Target, Walmart, Toys “R” Us, and BellaSara.com.

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This post was written by Elizabeth Reid

Hidden City Signs New Bella Sara Deals

Thursday, June 3rd, 2010

Kidz Entertainment/EEMC, the licensing agent for Hidden City Entertainment’s Bella Sara, has brokered a new deal for a range of home furnishings, apparel, and stationery in European markets.

The deal gives TOP-TOY/K.E. Mathiasen A/S the rights to produce a range of Bella Sara-branded products, including book bags and book wrappers, towels, bed sets, T-shirts, sleeping bags, notebooks, and stationery sets. The new products will launch fall 2010 across Scandinavia, Germany, and Benelux. The company will also launch a Bella Sara toy line with Giochi Preziosi and carry the trading card game in its network of retail stores.

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This post was written by Elizabeth Reid

MagicMarket Picked as Bella Sara’s Italian Marketing Partner

Friday, May 7th, 2010

Bella Sara has appointed a new Italian marketing partner, MagicMarket Twenty Five S.r.l. (MagicMarket). As the brand’s marketing partner, MagicMarket will work with Hidden City Entertainment to distribute, market, and sell Bella Sara collectible cards throughout Italy.

MagicMarket will begin the partnership by launching Bella Sara’s Moonfairies collectible card series, scheduled to release in June.

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This post was written by Jackie Breyer

Bella Sara Gives Back to the Patients of Children’s Medical Center Dallas

Wednesday, May 5th, 2010

Bella Sara has always operated with children and the community at the forefront of the brand’s mission. Recently, Bella Sara donated over 900 plush horse toys to Children’s Medical Center Dallas, located in Dallas, Texas.

Children’s Medical Center Dallas receives more than 360,000 patient visits each year, and conducts everything from simple eye exams to specialized treatments for serious illnesses. The 487-bed hospital offers patients and families the much needed comfort and convenience during their stay, and is committed to providing the highest level of care for children.

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This post was written by Elizabeth Reid

Bella Sara Expands into Accessories

Thursday, April 22nd, 2010

Bella Sara has partnered with Berkshire Fashions, Inc. for a new line of Bella Sara-branded accessories. Berkshire Fashions will design and produce headwear, cold-weather accessories, hats, scarves, hosiery, slipper socks, raingear, and packaged panties that will feature Bella Sara’s positive messages and beautiful imagery.

Recently, Bella Sara launched a sleepwear line with licensee, Bees and Jam, LLC, and a toy line with JAKKS Pacific.

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Posted in 3-5, 6-8, 9 and up, Licenses, New Products, News | 1 Comment »

This post was written by Elizabeth Reid

Bella Sara Debuts New Sunflowers Set

Tuesday, March 2nd, 2010

BellaSara.com has launched the Sunflowers series, the first journey to find a lost herd of horses. Fans join Emma and friends in a search for the magical Sunflower Herd, unlocking new adventures by using the secret codes.

The new Sunflowers set includes 55 collectible cards and secret codes. As the codes are activated, girls can nurture horses in their stables, earn horseshoes to spend at the Bazaar, and receive gifts that can help in their search for the Sunflower Herd. In the double card packs, girls will also find rare collectible animated cards.
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This post was written by Elizabeth Reid

Hidden City Games Joins ASTRA

Friday, November 20th, 2009

Hidden City Games, Inc., publisher and worldwide licensor of Bella Sara, has joined the American Specialty Toy Retailing Association (ASTRA). Bella Sara products are available at several independent retailers, equestrian stores, at Shop.BellaSara.com, and at other retailers such as Target, Wal-Mart, and Toys “R” Us.

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This post was written by Elizabeth Reid

The Canadian Group Becomes Latest Licensee for Bella Sara

Wednesday, October 28th, 2009

Hidden City Games, Inc., the publisher of Bella Sara, has signed a licensing agreement with The Canadian Group for the children’s entertainment property. The Canadian Group is a manufacturer and distributor of puzzles, games, activities, and novelty items. Bella Sara currently has a family of products including trading cards, DVDs, toys, books, video games, games, and puzzles through various licensing agreements.

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