Fibre-Craft Names Dan Shure as President

Fibre-Craft Materials Corp., a manufacturer of creative activities and toys under the Creative Hands, The Springfield Collection, and Bendastix brand names, has named Daniel B. Shure as its president effective immediately. Shure will report to John Abens, who assumes the new title of chairman.

Most recently, Shure was president of BeShure LLC, a consumer products consulting company, and prior to that, he managed toy and gift companies, including Strombecker Corporation, Processed Plastic Company, and Tootsietoy Corp. He also served several terms as a director of the Toy Industry Association.

Fibre-Craft Introduces New Bendastix

BendastixboxFibre-Craft introduces Bendastix, a kids’ creative activity where soft and squishy craft pieces replace rigid cardboard or wood.

Available in July, Bendastix will offer a kit of soft construction components to build cars, flowers, kooky glasses, and anything the imagination can dream up. Patterned Bendastix is a cool combination of crafts and construction where kids can bend, mold, and shape without ever breaking. The funky pieces can be reused next time to create a different bracelet, a robot, or a hair band.

Designed for children ages 6 and up, Bendastix makes its debut with eight arts and crafts kits. Each kit is packaged with a soft and squishy handle. These kits include Big Box, Braceletz, Botz, Budz, Bandz, and Bowz.