Nelvana Enterprises and d-rights Inc. announced that Beyblade toy premiums will be featured in a Kids Meal promotion launching at Burger King restaurants in 70 countries. Each Kids Meal will include one of four different Beyblade toys that let kids race and battle it out.
The meals will be available at participating Burger King restaurants in territories worldwide, including the U.S., Canada, Latin America, Europe (excluding France), New Zealand, and the Middle East. The program follows last year’s successful Beyblade Burger King Kids Meal promotion, which featured Beyblade action racer toys and was available in more than 3,300 restaurants across international markets. This year’s program expands to include the U.S. and Canada and will be available at more than 11,000 locations and supported with on-air, online, and in-restaurant promotion.
Following the re-launch of the Beyblade TV series and toy line, this popular franchise is now in more than 80 countries with more than 200 licensees. Beyblade has consistently ranked as the No. 1 battling toy brand for kids and in this year the brand will witness a global regeneration with the launch of Beyblade: Shogun Steel.
According to the annual study conducted by Smarty Pants, a youth and family research firm, girls are rapidly becoming fans of boy brands such as construction toys, superheroes, and sports gear. The study, Young Love, is conducted online among a representative sample of U.S. households with children ages 6 to 12. [Read more...]
Toys “R” Us is hosting Beyblade battle tournaments in all Toys “R” Us Canada locations, excluding Express stores. Beyblade is a modern twist to traditional Japanese battling tops called “bei-goma.” Pre-registration begins on September 14, and the tournament begins on October 6.
Each store allows for 32 participants to compete and be entered for a chance to win a custom animation cel from a Beyblade artist, a $1,000 Toys “R” US shopping spree, and other prizes. An assortment of Beyblade tops and licensed merchandise are awarded to 1st through 4th place winners.
This post was originally written by Cynthia Ghazali and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.