New Study Shows Girls Increasingly Becoming Fans Of Boy Brands

According to the annual study conducted by Smarty Pants, a youth and family research firm, girls are rapidly becoming fans of boy brands such as construction toys, superheroes, and sports gear. The study, Young Love, is conducted online among a representative sample of U.S. households with children ages 6 to 12. [Read more...]

Toys “R” Us Canada to Host Beyblade Battle Tournaments

Toys “R” Us is hosting Beyblade battle tournaments in all Toys “R” Us Canada locations, excluding Express stores. Beyblade is a modern twist to traditional Japanese battling tops called “bei-goma.” Pre-registration begins on September 14, and the tournament begins on October 6.

Each store allows for 32 participants to compete and be entered for a chance to win a custom animation cel from a Beyblade artist, a $1,000  Toys “R” US shopping spree, and other prizes. An assortment of Beyblade tops and licensed merchandise are awarded to 1st through 4th place winners.

This post was originally written by Cynthia Ghazali and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

New Beyblade Series and Toy Line to Launch in Canada

On May 15, Beyblade: Metal Fusion, a spin-off of Beyblade, will premiere on Canada’s YTV. From Corus Entertainment’s Nelvana and Japan’s d-rights, the new series will kick off with a four-episode stunt event at 12 p.m. that day.

Beyblade: Metal Fusion features a new cast of characters as they follow Gingka and battle the rising dangerous group, The Dark Nebula. Following the stunt event, the series will air every Saturday on YTV at 12 p.m. ET/PT.

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