Beyond Rubik’s Cube Debuts at Liberty Science Center in New Jersey

BeyondRubiksThis Saturday, Beyond Rubik’s Cube premieres at Liberty Science Center (LSC) in Jersey City, N.J. The 7,000 square foot exhibition, which marks the 40th anniversary of the puzzle toy, features interactive physical and digital challenges, and invites visitors to consider how the Rubik’s Cube emerged from a workshop in Communist-era Hungary to become a worldwide phenomenon.

LSC, Google, and the Cube’s Budapest inventor, Erno Rubik, designed the exhibition, which will be at LSC through the end of November. On the same day, Beyond Rubik’s Cube will be celebrated in Manhattan, with both the Bank of America Tower and the Conde Nast Building lit up in Rubik’s Cube colors. The Empire State Building will follow suit on May 8.

Rubik’s Cube to Celebrate 40th Anniversary with Giant Interactive Cube

Grooviks_Highlight_thirdparty[2]Liberty Science Center (LSC) is endeavoring to build Groovik’s Cube—a 1.5-story high Rubik’s Cube that can be controlled via the web from anywhere in the world.

The giant art-meets-science installation will premiere at LSC in spring 2014, on the 40th anniversary of the invention of Rubik’s Cube. It will be the centerpiece of “Beyond Rubik’s Cube,” a 7,000-square-foot exhibition designed to celebrate the world’s most popular puzzle and the many cool things the Cube has inspired in robotics, engineering, mathematics, design, art, and film.

The Rubik’s Cube has been going from strength to strength since Apple Inc. featured the app version of the cube in its latest iPhone TV advertising campaign entitled ‘Brilliant’.  The advertisement showcased the interactive touch play and puzzle experience that has been fundamental the success of the cube. Sales of the Rubik’s Cube app were up 2600 percent while the advertisement was live and hit the top 20 paid apps.

Rubik’s is also launching an updated cube design in 2014 and to celebrate, Rubik’s Cube launched a new logo to commemorate the new generation at Licensing Expo.