China Toy Fair


Domo Helps Raise Funds for Earthquake/Tsunami Victims in Japan

Big Tent Entertainment, the licensing agent for Japanese pop culture icon Domo, has enlisted the support of its partners to launch a charity initiative to help raise funds for the victims of last month’s devastating earthquake and tsunami in Japan. The company has teamed up with Fifth Sun to create two special designs featuring Domo and incorporating jewelry designer Udi Behr’s LOVE + PEACE + HOPE message. The designs will be featured on special-edition Domo merchandise with proceeds going to the Japan Society, an American nonprofit organization dedicated to the cultivation of a constructive, resonant and dynamic relationship between the people of the U.S. and Japan. One hundred percent of all funds contributed to the Japan’s Society’s Earthquake Relief Fund will be given to organizations that directly help victims from the March 11, 2011 earthquake and tsunami.

In addition to Fifth Sun’s participation, Domo licensees including Concept One, Hot Properties Merchandising, Music Skins, Coveroo, and Virtual Greats digital partners WeeMee and Meez have already come on board to support the effort. Each licensee will create special-edition Domo products featuring the LOVE + PEACE + HOPE designs.

Big Tent to Roll Out More Than 50 New Discovery Kids Products

Discovery Communications has expanded its relationship with Big Tent Entertainment by signing a three-year deal that extends Big Tent’s licensing representation for Discovery Kids-branded products.

As part of the extended agreement, Big Tent will release more than 50 new Discovery Kids products from licensing partners including Parragon Publishing, MerchSource, 505 Games, JAKKS Pacific, MasterPieces, SRM, and Kids Station. Big Tent will also expand its Discovery Kids licensing program in the following categories: platform-based video games, electronics, computers/computer peripherals, R/C, apparel, room décor, furniture, outdoor sport, and select food categories.

Discovery has also appointed Big Tent as the exclusive North American licensing agency of record for its TLC network. Big Tent will spearhead licensing efforts for the TLC brand and the network’s lineup of programming in categories such as home & organization, cooking, fashion, and weddings.

The Toy Book’s Toy Report 12/14/09

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Catch up on last week’s news! Read The Toy Book Toy Report for 12/14/09.

To view click here.