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Easter Bunny Keeps Frugality in Mind This Year, According to NRF

Americans will celebrate Easter in style and on budget this year according to NRF’s Easter Spending Survey, conducted by BIGinsight. Keeping cost and their shopping list in mind, the average person celebrating Easter will spend approximately $145.13 on candy, decor, apparel, and food, flat with last year’s $145.28. Total spending will reach an estimated $17.2 billion.

Consumers will spend an average of $20.82 on gifts.

“While many of today’s consumers are coping with tight budgets, the Easter Bunny isn’t headed toward retirement in 2013,” says BIGinsight Consumer Insights Director Pam Goodfellow. “Look for cost-conscious parents to scope the sale racks, head to discounters, and clip coupons to keep spending on track and to make the holiday special for youngsters this year.”

Santa to Bring High-Tech Gadgets, Familiar Favorites to Children This Holiday Season

Children’s wish lists this holiday season are full of the latest gadgets such as Apple iPads and the Nintendo Wii U, but there’s still demand for some classic gifts like Lego blocks, dolls, and toy cars, according to the National Retail Federation (NRF)’s 2012 Top Toys Survey, conducted by BIGinsight.

A surprise item in this year’s top ten is Furby, which ranked No. 3 on girls’ wish lists and No. 9 on boys’ lists. Furby became a must-have item and child favorite in the late 90s but has since undergone a digital makeover complete with LCD eyes and compatible iPad apps. Video games also appeared on both lists this year. According to NRF’s holiday survey, 45.1 percent of consumers plan to buy toys this holiday season.

NRF Survey: Shoppers Will Remain Conservative With Holiday Gift Budgets

Consumers are prepared for a holly, jolly holiday season, though it’s evident most will take a conservative approach with their gift-giving budgets. According to NRF’s holiday consumer spending survey conducted by BIGinsight, the average holiday shopper will spend $749.51 on gifts, décor, greeting cards, and more, up slightly from the $740.57 they actually spent last year. NRF is forecasting holiday sales will increase 4.1 percent to $586.1 billion.

According to the survey, the biggest portion of shoppers’ budget this year will go towards gifts for family members with the average person planning to spend $421.82 on children, parents, aunt, uncles, and others. Additionally, people will spend $75.13 on friends, $23.48 on co-workers, and $28.13 on others, such as pets and community members. Consumers will also spend on food and candy ($100.76), greeting cards ($28.66), and flowers ($19.55.) When it comes to decorations, the average person will spend $51.99, up from $49.15 last year and the most in the survey’s history. Total spending on holiday décor will reach $6.9 billion.

Click here for complete survey data. For more information about NRF, visit www.nrf.com.

Average Parent Will Spend $600-plus While Back-to-School Shopping

The National Retail Federation’s 2012 Back-to-School spending survey, conducted by BIGinsight, reveals that the average American with children in grades K-12 will spend $688.62 on their children, up nearly $80.00 from last year. Total spending is expected to reach $30.3 billion. Combined, K-12 and college spending will reach $83.8 billion, making the back-to-school shopping season the second biggest consumer spending event for retailers, behind the winter holidays.

NRF attributes the jump to more children entering elementary and middle school this fall and parents hitting the stores to replace and replenish what kids had to “make-do” with last year. This summer, parents are expected to spend the most on clothing, accessories, and electronics—approximately $246.10 on clothes and $217.88 on electronics. Nearly 60 percent will invest in an electronic device. Additionally, the average person with children in grades K-12 will spend $129.20 on shoes and $95.44 on school supplies such as notebooks, pencils, and backpacks.

More families say they will shop at department stores and online for school items as they look to get the best bang for their buck. Nearly 60 percent will take advantage of department stores’ private label offerings and exclusive product lines, up from 57 percent last year and the highest in the survey’s 10-year history.  Parents will also scour the Internet for free-shipping and other promotions. Nearly 40 percent will take their school shopping lists online, up from 31.7 percent last year and nearly doubling since 2007, when 21.4 percent planned to shop online.

This post was originally written by Lindsay Gordon and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.