China Toy Fair


Report: More Shoppers, More Money Spent this Black Friday Weekend

According to a National Retail Federation (NRF) survey conducted over the weekend by BIGresearch, 212 million shoppers visited stores and websites during the Black Friday weekend, an increase from 195 million shoppers reported last year. The NRF also reports that consumers spent more during the weekend, spending an average of $365.34 per shopper, up from last year’s $343.31. Total spending for the weekend is estimated to be $45 billion.

More Black Friday shoppers hit stores in the early hours of the morning; nearly one-fourth of the day’s shoppers (24 percent) were in stores by 4 a.m. and 9.5 percent of Black Friday shoppers began their shopping at midnight, triple the number in 2009 (3.3 percent). Additionally, the number of Thanksgiving Day shoppers has doubled over the past five years, from 10.3 million in 2005 to 22.3 million in 2010. Online shopping jumped from 28.4 percent last year to 33.6 percent this year.

Among the top type of stores were department stores (52 percent of the weekend’s shoppers this year vs. 49.4 percent last year) and clothing stores  (24.4 percent vs. 22.9 percent). The percentage of people who shopped at discounters declined to 40.3 percent from 43.2 percent last year.

NRF Releases Expected Top Costumes List for Halloween

Fairy Tale Princess costume by Rubie’s Costume Co., Inc.

For the sixth consecutive year, princess costumes will be the No. 1 costume for children this Halloween, according to a survey by the National Retail Federation. The NRF’s 2010 Top Costumes survey, conducted by BIGresearch, reports that 4.3 million children will celebrate Halloween dressed as a princess. According to the survey, witches are the preferred adult costume for this year (11.4 percent) and the No. 1 costume for pets is expected to be pumpkins (10.3 percent).

New to the Top Costumes for Children list is Buzz Lightyear (648,000) and Harry Potter characters (459,000). Nearly 1.8 million children will dress as Spider-Man (No. 2), and 1.7 million children will dress as a witch (No. 3).

For adults, vampires will take the No. 2 spot with 2.6 million adults dressing as the characters. Pirates are next on the list at No. 3 with 1.9 million adults. Nurse costumes returned this year at No. 4.

For pets, traditional costumes will reign such as a devil (9.7 percent), a witch (5.1 percent), a hot dog (3.9 percent), and a bee (3.6 percent).

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Report: Moms of Tweens Use Facebook More than Other U.S. Adults

The Retail Advertising and Marketing Association (RAMA), a division of the National Retail Federation, and BIGresearch have conducted a new survey about moms of tween adolescents. The study, Moms of Tweens: More In-Tune Than You Think, looks at the similarities, differences, and habits of moms of tweens compared to the average U.S. adult.

The survey was conducted between Oct. 15 and Dec. 28, 2009. According to the report, 48.2 percent of moms with pre-teens use Facebook regularly, compared to 39.9 percent of other adults. Nearly eight out of 10 moms preferred coupons opposed to word of mouth in determining which products to buy (in regards to apparel and groceries). The survey also reports that moms with tweens read blogs more than the average adult.