American Girl Expands Into Canada

AmericanGirlAmerican Girl, a division of Mattel, Inc., will expand into Canada. The new American Girl retail  stores will open this spring in Indigo’s Yorkdale Shopping Centre, Toronto, and Robson Street, Vancouver.

Visitors to Indigo’s new American Girl store-in-store boutiques will  find an assortment of the company’s doll brands, including:

  • Girl of the Year: a modern-day 18-inch doll, launched annually, accessories, outfits, and books that reflect the interests and issues  of today’s girls.
  • My American Girl—a line of contemporary 18-inch dolls that allows a girl to select from several different  combinations of skin tone, eye color, and hair-color to create a doll  that’s just right for her. A variety of books, outfits, and  accessories round-out the play experience for girls.
  • Bitty Baby—a line of baby dolls  available in 11 different combinations of skin tone, eye color, and  hair-color, accompanied by premium picture books, outfits, and  accessories that encourage nurturing play in girls 3 and up.

In addition to the doll lines, the Indigo American Girl store-in-store  boutiques will carry Dress Like Your Doll girl-sized clothing and  a variety of American Girl books. Fans can also  treat their dolls to a new hairstyle or ear piercing in the Doll Hair Salon and enjoy free girl-and-mom-friendly events and programs  offered throughout the year. Future announcements about grand-opening dates will be made as  schedules are finalized.

American Girl Welcomes the Brand-New World of Bitty Baby

BittyBabyAmerican Girl debuted its Bitty Baby line of 15-inch dolls, outfits, and accessories. The new line includes 11 different dolls with various skin tones and hair- and eye-color combinations, as well as illustrated picture books, premium play sets, plush animals, and online activities.

Kids ages 3 and up can select their doll from the expanded choices, at which point they receive the Bitty Baby doll dressed in a signature sleeper, along with a special “wishing star” keepsake toy and Bitty Baby and Me, the first in a series of five hardcover picture books featuring ways to play. New outfits in various designs are also available to allow kids to further personalize their Bitty Baby.

The new Bitty Baby picture-book collection, by Newbery Honor Award-winner author Kirby Larson and award-winning illustrator Sue Cornelison, follows a little girl and her beloved Bitty Baby doll as they discover the world around them. Each book also comes with a special section for parents that focuses on the social and emotional experience of preschoolers and offers tips to parents. [Read more...]