China Toy Fair


MGA Introduces Mini Lalaloopsy Dolls

MGA Entertainment has expanded its Lalaloopsy doll offering (formerly known as Bitty Buttons dolls) with the launch of Mini Lalaloopsy. Mini Lalaloopsy dolls come in their own collectible little houses, along with accessories such as Peanut’s Spinning Ferris Wheel, Pillow’s Sleepover Party, and Crumb’s Tea Party. The miniature versions—which fit in the palm of a hand—also come with a pet.

Lalaloopsy dolls are a collection of eight unique 13-inch rag dolls that have different personalities. Each doll was born on a special day in history and is fashioned in that theme; for instance, Crumbs Sugar Cookie was born on National Cookie Day and her clothes were made from pieces of a baking apron.

MGA Entertainment Launches Bitty Buttons Dolls

MGA Entertainment is launching Bitty Buttons, a line of eight different 13-inch rag dolls that each come with its own story and personality based on the different fabrics, from old clothes to blankets, that are used to make them. The dolls are designed to promote ideas of individuality, diversity, and second chances.

Each doll is given a significant date as its birthday, ranging from Dictionary Day for Bea Spells-a-Lot to National Cookie Day for Crumbs Sugar Cookie. Each doll also comes with her own specific pet.