Nielsen‘s 2016 holiday trend report which indicates that 19 percent of U.S. shoppers are planning to spend more time online shopping for this holiday season, an increase from 17 percent last year. [Read more...]
According to retail sales data from The NPD Group, U.S. retail sales of toys generated $18.08 billion last year compared to $17.46 billion in 2013, an increase of 4 percent.
Retail sales over the 2014 holiday shopping season got off to a bumpy start, with the weeks of Black Friday and Cyber Monday experiencing mixed results of -2 percent and 1 percent (compared to the same time periods in 2013). However, with one extra shopping day the week of Christmas compared to last year, Christmas week grew 27 percent, lifting December growth to 6 percent. Meanwhile, fourth quarter sales were up 3 percent for the 13 weeks starting October 5 through the week ending January 3. [Read more...]
As reported by the National Retail Federation (NRF), roughly 87 million Americans visited stores on Black Friday. However, total spending for the long Thanksgiving weekend is projected to be down more than 10 percent from last year’s estimate.
According to an NRF survey released on Sunday, total spending for the four-day weekend is expected to reach $50.9 billion, a decrease of 11.3 percent from last year’s estimate of $57.4 billion. NRF data also estimates that 133.7 million shoppers will have visited stores this weekend, down 5 percent year-over-year and below the expected number of 140.1 million. The survey also estimates flat growth in online sales.
This data follows strong starts reported by some retailers for the Black Friday weekend. Both Wal-Mart Stores and Target Corp. began offering special Black Friday sales on Thanksgiving Day, beginning at 6 p.m. While neither Wal-Mart nor Target has reported specific sales figures, both claimed a high number of customers that shopped at stores as well as online. [Read more...]
According to IBISWorld’s annual Thanksgiving, Black Friday, and Cyber Monday spending forecast, retail spending should receive a boost during the upcoming holiday shopping period, thanks to a stronger U.S. economy, higher e-commerce sales, and earlier store openings on Thanksgiving.
Total spending over this year’s Black Friday weekend is forecast to rise 1.8 percent to $36.7 billion. The biggest contributor to holiday spending growth will be online sales, as Cyber Monday revenue growth reaches double digits for the fifth consecutive year.
Americans will spend an estimated $8.4 billion this year on Thanksgiving food and drinks, gifts, and decorations, reflecting a 1.7 percent increase from last year. About two-thirds of households’ Thanksgiving budgets will be spent on food and drinks for family gatherings and festivities.
The price of a typical Thanksgiving dinner is expected to increase 1.5 percent to $5.7 billion. The average household will spend $46.38 on Thanksgiving dinner, with turkey consisting of roughly 43 percent of the meal’s total cost.
Spending during Black Friday weekend is anticipated to grow 1.8 percent, to a total of $36.7 billion. This year, Black Friday is projected to generate $13.1 billion in revenue, an increase of 1.6 percent over last year’s total.
Cyber Monday sales are again anticipated to record double-digit growth of 15.0 percent, as more than half of all consumers are expected to do some holiday shopping online.
On Thanksgiving weekend, Toys “R” Us will offer more than $8,000 in potential toy savings to holiday shoppers. Toys “R” Us stores nationwide will open at 5 p.m. on November 27, and from 5 p.m. to 9 p.m., 4-hour doorbuster deals will include discounts on Disney Infinity Starter Packs and figures; Skylanders Trap Team Starter Packs, figures, and Traps; the V-Tech InnoTab 3S Connect; Frozen Jumbo Olaf Plush, from Just Play; and more.
Meanwhile, selected deals available on November 28 from 7 a.m. through November 29, as well as online at toysrus.com, include buy one, get one for 40 percent off on Disney Infinity and Skylanders Trap Team items, certain Disney Frozen toys, and more.
Toys “R” Us will also provide exclusive, early access to Black Friday deals on more than 100 items, both in-store and online, to Rewards “R” Us members beginning November 23. Not only can Rewards “R” Us members accumulate points on their purchases, those points can be applied to Toys “R” Us shopping into the new year.
In addition, throughout November and December, “R”Us credit cardholders are eligible to receive discounts off Toys “R” Us purchases when using their “R”Us credit card in-store on Thursdays, including Thanksgiving. Through December 20, existing cardholders can also save 10 percent every Saturday when they use their “R”Us credit card in-store.
Finally, the majority of Toys “R” Us Thanksgiving Weekend deals will be available starting on November 26 at 10 p.m. ET at toysrus.com/blackfriday.
Target has extended its Black Friday prices throughout the month of November, with sales culminating on Black Friday weekend.
Throughout the month, Cartwheel—Target’s mobile savings app—is offering 50 percent off a different toy every day. Additionally, from November 23 to 29, Cartwheel will feature more than 100 exclusive deals, including 60 percent off select movie titles and 30 percent off select board games.
On Wednesday, November 26, Target stores and target.com will offer a handful of pre-Black Friday savings to guests. The deals will be available for preview in the store’s weekly ad on November 23.
For guests who want to shop early, Black Friday deals will be available on target.com on Thanksgiving morning. Target stores will then open for Black Friday shoppers at 6 p.m. that night.
The first several hundred guests waiting in line at Target stores across the nation on Thanksgiving evening will receive a Christmas cracker, which will include a Target gift card or coupon. Top Black Friday deals will include: Buy one, get one 50 percent off toys from select top brands, 40 percent off select Lego sets, sales on various game consoles, and more. [Read more...]
A number of Toys “R” Us stores nationwide will open at 5 p.m. on November 27 for Black Friday sales. Stores will remain open through 11 p.m. on November 28, offering doorbusters and deals on the season’s most sought-after playthings.
Beginning Thanksgiving weekend and continuing through Christmas Eve, Toys “R” Us will introduce a range of in-store and digital services designed to make holiday toy shopping less stressful. Services will include the implementation of Toys “R” Us G.P.S. (Guru for Play Stuff) store specialists, new aisle signage, digital store-specific maps, daily toy shipments, and a dedicated Express Lane at checkout.
G.P.S.’s will offer busy holiday shoppers advice on hot toys, deals, time-saving services, and incentive programs. They will be located at the front of stores beginning on Thanksgiving, and during peak traffic periods on Fridays, Saturdays, and Sundays for the remainder of the holiday season. [Read more...]
Wal-Mart’s Initial Holiday Offerings Include Discounts on Disney Frozen, Teenage Mutant Ninja Turtles, and More
For its first round of holiday promotions, Wal-Mart has expanded its digital shelves to include 7 million items, which is one million more than last holiday season. Shortly after midnight PT on November 3, deals typically reserved for Black Friday and Cyber Monday will start on walmart.com, and will include discounts on toys and games, such as the Barbie Dreamhouse and Nintendo 2DS.
The retailer will also offer hundreds of weekly online specials on items that include toys and electronics, with same-day pickup at Wal-Mart stores available while supplies last at no additional charge, and free shipping to customers’ homes available for orders totaling $50 or more.
Wal-Mart has rolled out a new feature within its mobile app: Search My Store, through which customers can search for nearly any item carried in a Wal-Mart store and see that item’s availability, its aisle location, ratings, and reviews. Search My Store is available on Android devices and will expand to iPhones by mid-November. [Read more...]
Retail dollar sales for the toy category were up 23 percent for the Cyber Monday week compared to the same period last year. For the combined Black Friday and Cyber Monday weeks, The NPD Group reports that toy sales were up 12 percent on a dollar basis compared to the previous year. These sales trends include both online and brick and mortar channels.
The NPD Group noted that all 11 super categories it tracks in the toy sector experienced positive dollar sales growth during the period covering Black Friday and Cyber Monday weeks. Those with the highest growth—and their respective change in dollar sales compared with Black Friday and Cyber Monday weeks last year—include plush at 34 percent, youth electronics at 32 percent, arts and crafts at 26 percent, and outdoor and sports at 18 percent. These results reflect brick and mortar and online sales combined.