Early Results from NPD Show Higher Conversion Rate for Black Friday

The NPD Group has announced its early results for the Black Friday weekend in a report entitled The Anatomy of Black Friday and Cyber Monday 2010. According to the NPD’s early results, there was a slight rise in conversion (those shoppers that actually made purchases) for the weekend compared to last year’s Black Friday weekend, up 4 percent.

“Conversion rates for Black Friday and super Saturday are always very high but to see growth of 4 percent over the year before tells us two big things,” said Marshal Cohen, chief industry analyst of The NPD Group. “One is that those people that went to shop, bought and two, retailers did a better job of luring consumers in with big deals and great savings.”

NPD also reported that 33 percent of consumers bought items for themselves on Black Friday, compared to 26 percent during the normal holiday period.

The Anatomy of Black Friday and Cyber Monday 2010 is an online survey of 1768 U.S. consumers ages 18 and older. The survey assesses what the consumers did on Black Friday (and to come on Cyber Monday) and why. The preliminary data was collected between November 26 and the morning of November 27.

The Toy Book’s Toy Report 12/07/09

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Catch up on last week’s news! Read The Toy Book Toy Report for 12/07/09.

To view click here.

The Toy Book’s Toy Report 12/01/09

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Catch up on last week’s news! Read The Toy Book Toy Report for 12/01/09.

To view click here.

E-tailers Report Strong Black Friday Results

Online retailers such as Buy.com and Ebates.com have reported an increase in Black Friday sales compared to the shopping event in 2008. Buy.com reported that this year’s Black Friday was its best ever, surpassing its Black Friday record set in 2008. The online retailer’s third-party marketplace section saw a 120 percent increase in orders compared to last year.

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NRF: More Black Friday Shoppers, Fewer Dollars Spent

According to the National Retail Federation, more shoppers visited stores and websites over the Black Friday weekend, but average spending per person dropped. The NRF’s Black Friday shopping survey, conducted by BIGResearch, reports that this year Black Friday shoppers totaled approximately 195 million, up from 172 million last year. Average spending per person dropped from $372.57 in 2008 to $343.31 in 2009. The NRF reports that total spending reached approximately $41.2 billion.

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Buy.com Reports its Best Black Friday Ever

Buy.com announced that this year’s Black Friday was its best ever, surpassing its Black Friday record set in 2008. The online retailer reported its third-party marketplace section saw a 120 percent increase in orders compared to last year.

Toys “R” Us Announces Early Hours for Black Friday

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Toys “R” Us announced it will start its Black Friday sales at stores nationwide starting midnight on Thursday, November 26. A sneak peak of unadvertised deals will be granted to Facebook users at Facebook.com/Toysrus. On the webpage, consumers can submit an application for a chance to view the more than 100 “Mystery Deals” beginning November 25 at Toysrus.com.

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