Walmart Matches Competitors’ Black Friday Deals One Week Early

logo-walmartHoliday shoppers don’t have to wait until Black Friday to start shopping for deals at Walmart. At of 8 a.m. on November 22, Walmart has started a pre-Black Friday savings event in stores and online, lowering the prices on popular toys and electronics, to match select Black Friday offers from Target, Toys “R” Us, and Best Buy one week early.

The retailer also extends its Christmas Ad Match to walmart.com customers. Customers who purchase an item on walmart.com, and find a lower price in a local competitor, can email christmasadmatch@walmart.com and receive the difference on a gift card. The same policy is in place for customers at Walmart stores for items purchased November 1 through December 24, excluding Thanksgiving Day and Black Friday.

Examples of toys and electronics that are part of Walmart’s pre-Black Friday saving event, while supplies last, include LeapPad 2, Little Tikes Cozy Coupe, Nerf Rebelle Crossbow, Monopoly Board Game, Hot Wheels Single Car, Skylanders and Disney Infinity Starter Packs, and select PS4 and Xbox One video games such as Call of Duty: Ghosts, NBA 2K14 and Battlefield 4. [Read more...]

Disney Store Starts Its Magical Week Online Deals Before Thanksgiving

disney storeDisney Store is giving shoppers the chance to start shopping online earlier with special discount pricing launching the weekend before Thanksgiving, November 22 to 24. Starting A selection of Disney Store’s Magical Week deals will launch on November 22 at 12:30 a.m. PST online at DisneyStore.com/magicalweekdeals. November 25, all of Disney Store’s Magical Week deals will be available in stores and online at special low prices, a first for the retailer. An additional deal will be unveiled online on Thanksgiving, November 28, and when stores open for Magical Friday.

Shoppers can interact with Disney Store’s guest services team on Twitter @DisneyStore. Updates on deals will be posted on Disney Store’s Facebook page as well. For holiday gift-giving inspiration, shoppers can browse the Holiday Gift Guide on DisneyStore.com and the Holiday Lookbook on Facebook.

Shoppers who prefer to shop from mobile devices can use the Disney Store’s mobile site and app. Through the mobile site, users can receive timely message alerts for new arrivals, in-store events, and promotional offers.

 

Major Toy Retailers Welcome Shoppers on Thanksgiving with Black Friday Deals

ToysRUsLogo copyThis Thanksgiving, Toys “R” Us nationwide stores will open at 5 p.m. on November 28, so parents and gift-givers can get a head start on their holiday shopping. Promotions include four-hour deals, as well as Thursday through Sunday discounts on toys, games, and tablets.

Shoppers can plan their strategies as early as November 24 on the Toys “R” Us Facebook page, and a 28-page circular is set to arrive in newspapers across the country on the Wednesday before Thanksgiving. Meanwhile, for the first time, customers can shop the majority of Thanksgiving weekend deals online at toysrus.com/blackfriday starting at 12:01 a.m. on Thursday.

Those shoppers who spend $75 or more between November 28 and 29, at Toys “R” Us or Babies “R” Us, will receive a $10 redeemable coupon that’s valid in-store or online between December 1 through December 7. [Read more...]

Holiday Shoppers Believe Black Friday Holds Best Deals, According to PriceGrabber Survey

PriceGrabber has released results from its third winter holiday shopping survey, revealing that 71 percent of consumers believe that retailers offer better deals during Thanksgiving weekend than they do during the rest of the winter holiday shopping season, up from 58 percent last year. Conducted from October 1 to October 24, the survey includes responses from 4,958 U.S. online shopping consumers.

When consumers who indicated that the best deals can be found over the Thanksgiving weekend were asked which days retailers offer the best prices (respondents could select as many choices as they liked), 71 percent said Black Friday (November 23), down from 80 percent last year and 86 percent in 2010, and 41 percent said Cyber Monday (November 26), up from 37 percent last year and 33 percent in 2010.

To view all of PriceGrabber’s 2012 holiday shopping press releases, visit http://www.pricegrabber.com/about.php?about=press.

New PriceGrabber Survey Serves Up Holiday Shopper Stats

PriceGrabber has released additional results of its first winter holiday shopping survey, revealing that 54 percent of consumers plan to spend $500 or more on gifts this season, slightly higher than last year. Conducted from August 31 to September 12, the survey includes responses from 2,235 U.S. online shopping consumers. Click either photo below to view the full-size infographic.

[Read more...]

Walmart Kicks-off Black Friday Events Starting at 10 p.m. on Thanksgiving

Walmart has released its Black Friday circular to shoppers on Facebook and Walmart.com to help families plan their holiday shopping. Items from electronics to gaming consoles and toys will be available during three shopping events.

Walmart’s Black Friday events will be held at the following times:

  • 10 p.m. on Thanksgiving Day (Nov. 24) –Toys, Home, and Apparel
  • Midnight on Black Friday (Nov. 25) – Electronics
  • 8 a.m. Nov. 25 through the weekend – Gifts for the entire family

“Our customers told us they would rather stay up late to shop than get up early, so we’re going to hold special events on Thanksgiving and Black Friday,” says Duncan Mac Naughton, chief merchandising officer, Walmart U.S. “By sharing our Black Friday specials earlier than ever, we hope to make buying decisions easier for parents working hard to give their families the Christmas they deserve.”

In addition, all day long on Thanksgiving, shoppers can get online-only specials and save with free shipping options.

Walmart is also helping shoppers plan their in-store shopping strategy by making available store-specific maps on Facebook. To access the map, shoppers need to find their favorite store by clicking on the “My Local Walmart” application on Walmart’s Facebook page.

Walmart also promises to match the price of any local competitor’s printed ad for an identical product, including matching competitor’s deals for the day after Thanksgiving.

Report: More Shoppers, More Money Spent this Black Friday Weekend

According to a National Retail Federation (NRF) survey conducted over the weekend by BIGresearch, 212 million shoppers visited stores and websites during the Black Friday weekend, an increase from 195 million shoppers reported last year. The NRF also reports that consumers spent more during the weekend, spending an average of $365.34 per shopper, up from last year’s $343.31. Total spending for the weekend is estimated to be $45 billion.

More Black Friday shoppers hit stores in the early hours of the morning; nearly one-fourth of the day’s shoppers (24 percent) were in stores by 4 a.m. and 9.5 percent of Black Friday shoppers began their shopping at midnight, triple the number in 2009 (3.3 percent). Additionally, the number of Thanksgiving Day shoppers has doubled over the past five years, from 10.3 million in 2005 to 22.3 million in 2010. Online shopping jumped from 28.4 percent last year to 33.6 percent this year.

Among the top type of stores were department stores (52 percent of the weekend’s shoppers this year vs. 49.4 percent last year) and clothing stores  (24.4 percent vs. 22.9 percent). The percentage of people who shopped at discounters declined to 40.3 percent from 43.2 percent last year.

Early Results from NPD Show Higher Conversion Rate for Black Friday

The NPD Group has announced its early results for the Black Friday weekend in a report entitled The Anatomy of Black Friday and Cyber Monday 2010. According to the NPD’s early results, there was a slight rise in conversion (those shoppers that actually made purchases) for the weekend compared to last year’s Black Friday weekend, up 4 percent.

“Conversion rates for Black Friday and super Saturday are always very high but to see growth of 4 percent over the year before tells us two big things,” said Marshal Cohen, chief industry analyst of The NPD Group. “One is that those people that went to shop, bought and two, retailers did a better job of luring consumers in with big deals and great savings.”

NPD also reported that 33 percent of consumers bought items for themselves on Black Friday, compared to 26 percent during the normal holiday period.

The Anatomy of Black Friday and Cyber Monday 2010 is an online survey of 1768 U.S. consumers ages 18 and older. The survey assesses what the consumers did on Black Friday (and to come on Cyber Monday) and why. The preliminary data was collected between November 26 and the morning of November 27.

The Toy Book’s Toy Report 12/07/09

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Catch up on last week’s news! Read The Toy Book Toy Report for 12/07/09.

To view click here.

The Toy Book’s Toy Report 12/01/09

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Catch up on last week’s news! Read The Toy Book Toy Report for 12/01/09.

To view click here.