China Toy Fair


DC Heroes and Villains Get a Cuddly Side

by Alexis Willey

BC-ManofSteelBleacher Creatures will launch a line of DC Comics-based plush figures on October 1 under license from Warner Bros. Consumer Products (WBCP) and DC Entertainment.

The roster of superheroes and villains includes Superman from Man of Steel and characters from the Batman Classic TV series: Batman, Robin, Batgirl, as well as his nemeses Catwoman and The Joker. The Teen Titans, Bat-villain Harley Quinn, and the Green Lantern Corps are also featured.

Other DC-inspired entities, such as Richard Donner’s Superman movies and theatrical releases Green Lantern and The Dark Knight Trilogy, will be given the plush treatment in the future.

Bleacher Creatures Announces 2012 NFL Player Plush Collection

Bleacher Creature has announced the roster for its 2012 NFL Player Plush Collection.

This year’s lineup includes Peyton Manning, Denver Broncos quarterback; Jay Cutler, Chicago Bears quarterback; Andy Dalton, Cincinnati Bengals quarterback; Larry Fitzgerald, Arizona Cardinals wide receiver; Eli Manning, New York Giants quarterback (second edition); Rob Gronkowski, New England Patriots tight end; and Brett Keisel, Pittsburgh Steelers linebacker.

Bleacher Creatures was founded by Matthew Hoffman, a sports licensing industry veteran who was formerly an executive with GSI Commerce and Majestic Athletic. When his young children turned out to be sports fans, Hoffman realized that there was an opportunity in the $20-plus billion dollar U.S. toy market to engage kids who love watching their favorite teams and players in action.

For more information about Bleacher Creatures, visit their website at www.bleachercreaturetoys.com.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

 

Bleacher Creatures: Fun for Sports Fans

Young sports fans can now have their favorite professional sports team player wherever they go. New products from Bleacher Creatures include a line of plush characters, hand puppets, and wind-up toys that are fully recognizable as today’s biggest athletes.

The plush line-up includes a 14-inch character, a seven-inch character, and a hand puppet. Each Bleacher Creature comes dressed in the player’s authentic team uniform. The initial line includes stars from the National Football League (NFL), Major League Baseball (MLB), National Hockey League (NHL), and National Basketball Association (NBA).

In addition to plush characters, there are wind-up toys representing players and teams. Items include wind-up footballs, helmets, jerseys, and more. Bleacher Creatures products are for ages 3 and up, and are available in stores and online.