Target to Remove Gender Labels from Its Toy Department

Target LogoTarget Corp. will remove gender labels from most of its children’s departments, following customer complaints about signs designating certain toys for girls.

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Nintendo Reports Record Orders for Super Smash Bros. on Wii U

SuperSmashBros.WiiUAs reported by Bloomberg News today, advanced orders for Nintendo’s upcoming Super Smash Bros. are at a record and may lift sales of the company’s struggling Wii U console during the holidays.

Pre-sales of the fighting game for Wii U, which arrives at stores on November 21, surpassed Mario Kart 8, and interest in the game has generated optimism at Nintendo. Reggie Fils-Aime, president and chief operating officer of Nintendo of America, said in an interview on Tuesday that sell-through expectations for Super Smash Bros. are on par with Mario Kart 8, which could have a dramatic impact on hardware.

Mario Kart 8 has sold 3.49 million units, including 2.74 million outside Japan, and Wii U console sales more than doubled from a year earlier to 1.12 million devices in the six months ended September. So far this year, Nintendo has sold 2 million Wii U units, according to the site VGChartz. The Wii U posted its first consecutive quarterly sales gains in the June and September periods.

By comparison, Sony has sold 8.1 million PlayStation 4‘s, and Microsoft has tallied 3.3 million Xbox One sales, according to VGChartz.

Super Smash Bros. is the first Nintendo title that will also support amiibo, the company’s entry into the $1 billion interactive toy category, scheduled for release in time for the holidays.

Sony Moving Closer to Making Inroads into China

SONY COMPUTER ENTERTAINMENT AMERICA LLC LOGODuring the past week, it was widely reported that Sony Corp. is moving closer to shipping video game consoles in China, where devices such as its PlayStation had long been banned.

According to a filing reported on by Bloomberg News this past Thursday, a Sony-affiliated factory in Shanghai’s free-trade zone will start packaging consoles this December. The filing—an environmental assessment posted by a Sony local partner on the free-trade zone’s official website—stated that the factory has the capacity to package 200,000 consoles a year.

The exact type of console was not specified. “Though it is true the filing was made and approved, some parts of the document such as the amount of shipment, number of staff, production start timing, were only tentative and do not represent the actual business plan. We have yet to announce which system will be available in China, price for the system, and the launch date,” said a representative of Sony Computer Entertainment in a statement.

Sony signed a deal earlier this year with Shanghai Oriental Pearl Group Co. to make and sell PlayStation game consoles in China. The move came after the Chinese government in September lifted a 14-year ban on the sale of video game consoles, which had been in place due to concerns about violent content.

Sony video game competitor Microsoft began selling its Xbox One through the free-trade zone late last month, with restrictions on the titles approved for sale.