China Toy Fair


Skylanders Trap Team Will Be Unleashed on Tablets

SkylandersTrapTeamLogoActivision Publishing Inc. will bring the complete Skylanders Trap Team video game to tablets at launch, marking the first time a full Skylanders game will be available on iPad, Kindle Fire, and Android tablets day-and-date with the console version. The tablet version of the game delivers the same experience with console-quality graphics and comes with its own high-performance controller.

The Skylanders Trap Team Tablet Starter Pack will include a Bluetooth Traptanium Portal, an embedded Bluetooth controller, a built-in tablet stand, two Skylanders characters, two Traps, and a display tray that lets Portal Masters keep track of the Traps they’ve collected and which villains they have trapped. [Read more...]

COMMENTARY: Not Your Average R/C Toys

Give a child a R/C controller, and he or she will be occupied for hours, steering or flying whatever device it is around the room or outside. Give a child an iPhone and chances are your contacts will end up being deleted, you’ll be left with 350 pictures of the inside of your little boy or girl’s mouth, and your phone will soon self destruct—but, that’s about to change.

There’s no denying that it’s now essentially encrypted in children’s nature to be intrigued by new technology at increasingly younger ages—and let’s face it, most of the time they get the hang of it a lot quicker than adults. But instead of parents discouraging their children from toying around with iPhones, iPads, and tablets (because they’re of course not toys, they’re high-tech adult equipment that are soo not used for playing Candy Crush), they can instead support a productive way to use such devices with these awesome toys.

I was first introduced to Orbotix’s Sphero 2.0 when someone in the office put it on my desk and said, “Here, play with this.” I looked at the box a little confused wondering what it was, and as I starSP0SPHERO003ted to read the instructions (very helpful to figuring out how toys work), I realized that this was, hands down, one of the coolest toys I’ve ever played with. It’s simply a ball, not a fancy monster truck with huge wheels and the ability to smash into the wall, crumble into pieces, and put itself back together all while singing jingle bells—or something like that. But, it’s a robotic ball with an engine and it’s really, really fast and controlled by your phone. You just download the Sphero app on your iPhone, iPad, iTouch, or android device and using a Bluetooth connection your device transforms into a control that propels Sphero at speeds up to seven feet per second across the room and off ramps. The driving accuracy really impressed me because I do tend to be a little spazzy with toys like these, but it was actually easy to maneuver the toy around bends and turns and what not. Sphero 2.0 also lights up in a variety of neon colors which looks as spectacular as it is to play. There are also a ton of other apps available to engage Sphero in a variety of games. [Read more...]

AutoOcar to Develop First Bluetooth-Controlled Die-Cast Car

Beanstalk, a global brand-licensing consultancy, has secured an agreement on behalf of Ford Motor Company, with AutoOcar, Ltd., a company specializing in Bluetooth solutions, to develop the first Bluetooth-controlled die-cast car.

The Ford premium Bluetooth enabled die-cast car range, which can be controlled remotely via Bluetooth by iPhone and Android phones, will launch at retail early next year across Asia, Europe, and North America. The models will include the Ford Focus RS500, Ford Fiesta, and Ford Mustang GT at 1:43 scale. Software will be downloadable from the AutoOcar portal, Android’s Market, and the Apple iTunes Store.

Image Credit: The Ford Focus RS500 Car from www.focusrs500.com