A year ago this month, inventor Shai Goitein of PowerUp Toys launched a Kickstarter campaign for PowerUp 3.0, which generated more than $1.2 million and became one of the top funded programs in the flight category. Today, the innovative Bluetooth-enabled paper airplane toys are sold exclusively at Mastermind Toys stores across Canada and in various specialty U.S. retailers.
In 2013, PowerUp Toys launched a Kickstarter page with a goal of $50,000 to fund PowerUp 3.0, a Bluetooth-enabled paper airplane that can be controlled directly from a smart phone app. The campaign reached its funding goal within eight hours. Shortly after the Kickstarter shipments of PowerUp 3.0 were flown overseas to more than 100 different countries, PowerUp 3.0 debuted at the EAA AirVenture Air Show and was made available to the general public on poweruptoys.com.
“Thanks to the overwhelming support of our Kickstarter backers, PowerUp 3.0 was able to get off the ground and capture the attention of major influencers,” says Goitein, inventor and president of PowerUp Toys. “This past year has been an amazing ride and it isn’t over yet. We are always looking to the future and dedicating ourselves to wonders of science and play so that we can create the next big thing for our fans.”