China Toy Fair


COMMENTARY: Shaping Moral Values Through Play

Photographer Dennis Di Laura Stylist Xu Job# 1249680A retouch: Peter Kaye

Toys are so much more than just playthings. All children learn through play, and aside from basic skill building, toys can teach kids moral values and help them enhance and embrace their individuality. Being “different” is often shunned at the grade school level, especially with increased bullying in schools and on the Internet. Kids need to learn how to love what makes them unique and build their self-esteem, and there are many toys on the market that help them do exactly that.

Consumers are often critical of Barbie, from Mattel, arguing that her appearance is unrealistic and leads girls to feel self-conscious about their less-than perfect bodies. However, let’s not forget that first and foremost, Barbie teaches girls that they can be anything they want, including a chef, a scientist, a doctor, and a veterinarian. Though she may love her mascara, she is a power woman at heart and she gives kids the confidence they need to pursue their dreams. In the July/August edition of The Toy Book, we featured dolls of all shapes and sizes, and many of them teach kids important moral values, including nurturing techniques, celebration of individuality, and the importance of environmental conservation. Check out the full dolls showcase on page 31.

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Get in the Game with Landing Mr. Right

mrrightLanding Mr. Right, from Alys & Victoria, is a grown-up version of Mystery Date, all about girlfriends sharing stories and inspiring each other to get in the game to land their Mr. Right.

Landing Mr. Right is a journey of self discovery. You have the opportunity to date outside your comfort zone and explore relationships with different types of men. You can take chances in the board game you might not in life.  And, when you share your dating stories with your girlfriends, a journey of new possibilities begins. While technically the first player to land on Mr. Right (a space on the board) is the winner, all girlfriends who play the game win as they learn more about the guys they could be dating as well as themselves.

You roll the die, pick your guy, and share your story. The game revolves around dating six types of men: Blue Blood, CEO, Regular Guy, Rock Star, Triathlete, and Techno-Geek. When you choose a Date card, you are free to select whomever you’d like to date—just like in life. The guys take you on exciting dates to ten destinations around the board. But, whether your date gets you closer to or further away from Landing Mr. Right is all in the cards. After your date, you pick a Your Story card with a question that prompts you to share dating experiences with your girlfriends. From, “who was the first boy you kissed and is he now a friend on Facebook?” to whether your last relationship was sealed with a kiss or the great kiss-off– your answers get you thinking, laughing, and discovering new things about yourself, your dating choices, and the best kept secrets of your closest girlfriends.

Launching now on Kickstarter, Landing Mr. Right will be available in time for the holidays.  The creators, Alys Daly & Victoria Brewer are seasoned marketing professionals and dating experts who seek to inspire confidence in women through their humor and experience in everything from dating to personal styling.

COMMENTARY: Fun in a Flash: Quick Games for Families

Flash_Pack_3DOn rainy days, classic favorites such as Scrabble and Monopoly are perfect to entertain kids. But some busy families might not have hours to devote to board games. There are great new games on the market that take only a few minutes to play, but will keep kids entertained when they are in the mood for a game or two.

In Flash!, from Blue Orange Games, players race to complete eight challenges of dice combinations as they try to rack up the most points. Combinations include six of a kind, a straight, all odd numbers, all even numbers, and two sets of three. The first player to complete the challenge picks up the chip worth the most points. Players continue rolling until all players earn a chip. Straight-forward and easy to learn, game play only takes about 10 minutes. There are enough sets of brightly-colored dice for up to six players ages 7 and up. [Read more...]

COMMENTARY: Make ‘n Break Party Induces Fits of Laughter

A simple concept: Use 10 blocks to assemble a structure depicted on a card. Sounds simple enough, right? There’s one small catch: you can’t see the card. Instead, your partner must describe the structure to you as you attempt to build it. OK, still not so hard. Now, here’s a blindfold. Oh, and by the way, sometimes your partner can’t say specific key words, and other times you’ll have to build a structure with no description at all.

Make ’n Break Party, from Ravensburger, is an ice-breaking, laugh-inducing, 60-minutes of team-play fun. I’ve never valued words including, “thingy,” “belly-up,” and “NO- THE OTHER ONE,” so much in my life. The game is designed for three to nine players ages 10 and up, and will be sure to pull your guests away from the chips and dip and get them bonding after the first few turns.

MakenBreakPartyHilarity ensues as a player works to assemble a structure depicted on a card in one of four game variations: building according to team members’ descriptions, building while avoiding “taboo” words, building blindly, and creating objects such as truck, elephant, clock, and middle finger. Teams work together and race against the timer, and the more structures you build in one round, the farther along the game board you move and the closer you come to victory.

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COMMENTARY: Breaking the Ice: Adult-Appropriate Party Games

It’s Saturday night (undoubtedly after a long work week). A friend is throwing a huge party for the big game, or a birthday, or just because, you know, it’s Saturday. So you set off on an adventurous evening, teeming with excitement, even braving the seasonal elements if necessary. Your friend welcomes you with a cheery embrace, but as you look around the room, you come to the realization that you don’t know a single soul.

You know the moment. How do you make your way into a conversation without coming across as anything but your cool, confident self? Luckily, there’s a saving grace for these types of scenarios: party games. [Read more...]

Pressman to Release The Lord of the Rings Games

Warner Bros. Consumer Products and Pressman Toy announced two new games based on The Lord of the Rings trilogy and the motion picture The Hobbit: An Unexpected Journey, both to hit store shelves this fall.

The Lord of the Rings Board Game Deluxe Version incorporates story elements from all three films—The Lord of the Rings: Fellowship of the Ring, The Lord of the Rings: The Two Towers, and The Lord of the Rings: The Return of the King.

The Hobbit: An Unexpected Journey Board Game is based on the upcoming film directed by Peter Jackson and produced by New Line Cinema and Metro-Goldwyn-Mayer (MGM), set to be released on December 14.

Both games will be available for purchase at mass and specialty retail locations this fall.

This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

LEGO Releases Board Games Exclusively Online

LEGO has jumped into a new toy category—board games—with the launch of five constructible games. The products are available exclusively online, at websites such as Lego.com, ToysRUs.com, and Amazon.com.

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