China Toy Fair


Boon Hosts Social Media-Based Contest in Four Cities

Boon [CMYK]Got plans this weekend? This past April 1, it appeared that toddlers had taken over Boon’s social media pages, and while that turned out to be an April Fool’s joke, many of the random photos posted by Boon are part of a larger social media game. Indeed, photos found at Boon’s Facebook, Twitter, Instagram, and Pinterest pages contain “clues” about specialty retailers in the Boston, Chicago, San Francisco, and Los Angeles areas.

Details on how to decipher these clues have been posted in videos on Boon’s blog. Through Sunday, any fans in those cities who figure out the clues—and subsequently check-in at the specialty retailer in their city on Foursquare—will receive a discount code for 20 percent off Boon products.

COMMENTARY: Bath Time Is Play Time in My House

I’m a lucky mom (for many reasons), but in the context of this post I’m lucky because my kids love taking baths. It’s one less thing to fight about. However, the reason they don’t mind cleaning up is that it’s fun. It’s not the getting clean part they enjoy (Lena has tried to make me forget about that portion of the experience many times), but the playing. Entertaining a 4-year-old in the tub is very different from distracting an 8-month-old, but bath toys have come a long way since I was a kid (plastic cup and Dawn dish soap, anyone?), and I’ve got a whole array of toys to get the job done. [Read more...]

COMMENTARY: Preparing for Baby, Part 3

We recently featured Kids Preferred’s Bunnies by the Bay Buddy Blankets on the cover of Specialty Toys & Gifts’ June issue. (In case you’re unaware, Specialty Toys & Gifts is our NEW TEMPLATEmagazine for specialty toy retailers, and it runs within every issue of The Toy Book.) Bunnies by the Bay is a super sweet line of high-end toys, plush, apparel, and books for infants and toddlers. They even have adorable mini plush backpacks that are perfect for taking toddler essentials (books, snacks, small toys) on the go.

I recently wrote about the Mamas & PapasBaby Snug with Activity Tray. Mamas and Papas is another company that tends toward the high end with its products. They recently introduced me to their soon-to-be-released Bobbin Rocking Horse. At $199 it’s a bit on the pricey side, mamas__papas__bobbin_rocking_horsebut it’s a classic item that will last for many years. It features soft chunky corduroy fabric and solid wood handles for easy gripping, and has a soft and tactile rope mane and tail. Its frame is made of solid wood. It has a classic but modern look in neutral colors that parents won’t mind keeping out on display.

To move away from toys just for a moment, I’ve been noticing the company Boon Inc. quite a bit lately as Boon.GrassI’ve been preparing for baby. They do a super modern take on baby necessities, such as bottle warmers, feeding products, bath time, and storage. The company’s Grass Countertop Drying Rack and accessories are a lot of fun and would really brighten up a countertop rather than giving off the typical “I have a baby therefore my countertop is always cluttered with bottle parts” vibe.

Check back regularly for more baby product reviews from Jackie. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!