OYO Sports, a manufacturer of licensed mini-figure building toys that look like popular professional athletes, is building a vertically integrated e-commerce business with real-time U.S.-based manufacturing. Seed investors include Boston Seed Capital and Atlas Venture.
OYO Sports features players from multiple fan-favorite sports, including football, baseball, and hockey. The company currently features over 2,000 unique athletes.
The new business venture is aimed to extend beyond toys, and bring out the kid in all sports fans.