Auldey Toys North America to Launch Next Year, Appoints Adrian Roche as President

AudleyChina-based Guangdong Alpha Animation and Culture Co. Ltd. has created Auldey Toys North America, which will launch its new headquarters in Boston, Mass. The Auldey Toys subsidiary comes as the company prepares for 2015, which will feature a focus on its established boys, R/C, and vehicles lines.

Auldey Toys will also launch its first North American preschool animation program, Super Wings, which will air next year.

Auldey Toys North America has appointed Adrian Roche as the company president. Joining Auldey Toys after eight years as vice president of brands at Mega Brands, and previously serving as vice president at The First Years (Tomy), Roche brings significant experience in the boys and preschool categories.

Auldey Toys North America has retained ChizComm Ltd. as its marketing agency.

Toy State Acquires Nikko and Nikko Entertainment

ToyState.logoToy State has secured the worldwide rights to Nikko by acquiring the consolidated operations of its Japan and Hong Kong offices. Toy State has also acquired Nikko Entertainment BV, the European arm of the company’s R/C toy category.

Nikko manufactures R/C toys, from custom vehicles, boats, and flying items to an array of preschool R/C toys. These toys are marketed through licensing partnerships with global automakers, as well as brands such as Transformers, Hello Kitty, Fast & Furious, and Angry Birds.

The acquisition expands Toy State’s presence to Amsterdam and Japan, as well as in Hong Kong, the location of its current headquarters. The acquisition will also serve as a platform for the company’s continued expansion into Europe. Toy State’s U.S. office is located in Boston.

Boon Hosts Social Media-Based Contest in Four Cities

Boon [CMYK]Got plans this weekend? This past April 1, it appeared that toddlers had taken over Boon’s social media pages, and while that turned out to be an April Fool’s joke, many of the random photos posted by Boon are part of a larger social media game. Indeed, photos found at Boon’s Facebook, Twitter, Instagram, and Pinterest pages contain “clues” about specialty retailers in the Boston, Chicago, San Francisco, and Los Angeles areas.

Details on how to decipher these clues have been posted in videos on Boon’s blog. Through Sunday, any fans in those cities who figure out the clues—and subsequently check-in at the specialty retailer in their city on Foursquare—will receive a discount code for 20 percent off Boon products.

Josh &The Jamtones to Release New CD

PromoImage.jpgBoston-based kindie rock band Josh & the Jamtones are ready to break new ground with the release of its second kids’/family CD, Bear Hunt!

Bear Hunt!  introduces an array of musical styles, all delivered with a sense of current musical taste, from New Orleans-style street music, roots/reggae, second-wave ska, pure folk, folk-punk, alt-country, and classic country/bluegrass.

Bear Hunt! will be released on October 1. Josh & the Jamtones will perform live September 21 and 22 at the Life is Good Festival in Canton, Mass., November 24 at the Solomon Schechter Day School in Newton, Mass., and February 1 at the Symphony Space in New York City.

Ceaco Produces Boston Marathon Jigsaw Puzzle

Boston_3D_BoxCeaco, manufacturer of jigsaw puzzles and family games, will produce a special limited edition jigsaw puzzle based on the Boston Magazine cover that captured the hearts and emotions of the city in the wake of the 2013 Boston Marathon bombings. The proceeds from the 550-piece puzzles will be donated to The One Fund Boston.

Ceaco has been a fixture of the greater Boston toy manufacturing community for more than 25 years. The puzzle will be made entirely in Massachusetts and all of Ceaco’s production partners are donating time and materials to benefit the project. It will be available for purchase in mid-June at local toy, game, and gift stores, as well as online at ceaco.com.