China Toy Fair


COMMENTARY: Cardboard Playhouses Help Kids Think Inside the Box

It’s almost Christmas, and for me, that means logging onto Netflix and making sure that a DVD of the 2004 film, Millions, is in the mail in time to reach me by next Wednesday. If you’ve never seen Millions, you should totally make it part of your holiday viewing, as it is a wonderful movie. Directed by Danny Boyle (of Trainspotting and Slumdog Millionaire fame), it’s not a saccharine-fest like a lot of other Christmas-themed fare; however, it is set around Christmas and packs messages about the importance of charity and human kindness, and of the power of familial love. Watching it reminds you of what the holidays can, and should, be about.

Millions is also a celebration of a child’s imagination, and one of my favorite parts of the film is near the beginning, when one of the main protagonists, 7-year-old Damian, is sitting in his backyard kingdom that’s made out of discarded cardboard boxes. Thanks to Boyle’s whimsical direction, the viewer gets to experience how something as simple as a box fort can become a source of great play potential: At one point, Damian’s entire universe trembles as a nearby train thunders by. He also has one-on-one chats with various Catholic saints, who drop by for darkly humorous interactions, and to relay messages about the boy’s recently deceased mom.

Calafant, Cardboard playhouseIt was because of Millions that I wanted to put together a list of cardboard playhouse toys. Now if you’re like me, you got your first taste of them when you were younger, shortly after a new refrigerator, TV, or bathroom fixture was unpacked at your family home. Today, anyone can still acquire a large box from pretty much anywhere and use it for playhouse-building; however, clean surfaces, such as the ones on the following products, do present an advantage for decorating. There’s another reason why I chose them: They all utilize recycled cardboard, meaning they take something that might otherwise end up in a dump and turn it into a item that creates enjoyment. Since it’s the holidays, if you’re going to give a present that encourages a child’s creativity, why not one that’s friendlier for the whole planet, which serves as every kid’s playhouse? [Read more...]

Big Idea Entertainment Adds New Partners to Veggie Tales Licensing Program

Veggie Tales will expand its presence in consumer products by forming new licensing partnerships with companies, including Box Creations, Primary Leisure Global, and Brewster Home Fashions.

Build Your Imagination with Bob and Larry is a tabletop cardboard play set from Box Creations that is scheduled to hit stores this fall. Primary Leisure Global is bringing a new toy to the States—GigglePOD, which allows children to interact in a small video booth while parents are engaged through an external monitor. The Veggie Tales GigglePOD will launch this summer.

Brewster Home Fashions also partnered with the successful series to create Veggie Tales Lessons Really Stick, a Veggie Tales-themed assortment of wall stickers and appliques.