China Toy Fair


Toy Industry Foundation Reaches $100 Million Milestone

toyindustryThe Toy Industry Foundation (TIF) has distributed $100 million worth of toys and games to children in need since its Toy Bank program was founded in 2003. The historical milestone was reached following this year’s Summer Toy Drive, which collected $11 million worth of toys. To date, TIF and its supporters have donated enriching playthings to nearly 17 million disadvantaged kids worldwide.

Contributions to the Summer Toy Drive more than quadrupled over last year, growing from nearly 900,000 toys donated in 2013 to nearly four million toys this year. The Lego Group donated roughly 250,000 toys—half of which have already been distributed to children in such locations as Albania, Armenia, Romania, Zambia and Zimbabwe—putting the foundation over the $100 million mark. [Read more...]

TIF Distributes New Toys to More than 2,000 Kids on North Carolina Air Force Base

TIF/BGCAThe Toy Industry Foundation (TIF) and national partner Boys & Girls Clubs of America (BGCA) Military Services distributed brand new toys to more than 2,000 children and families living on Seymour Johnson Air Force Base in Goldsboro, N.C. on December 2. During the base’s annual tree lighting ceremony, kids were treated to more than just entertainment and festive activities—they were also given a generous donation of toys, games, and stuffed animals.

With the holiday season just around the corner, TIF and BGCA are hopeful that the toys will ease the stresses and challenges children face with parents who are frequently deployed. This special donation was made possible through toy companies to TIF’s signature giving program, The Toy Bank.

This event was held as part of the TIF/BGCA Play Comforts program—the first national toy distribution initiative to serve dozens of U.S. military installations at home and abroad. The program has provided more than $3.8 million in toys for children and families over the four years it has been running.

TIF’s Toy Bank includes AbraKIDabra, Alex Toys, Barnes & Noble, Cardinal Industries, Cartamundi USA, Hohner, Inc., Green Toys, Innovation First, Lego Systems Inc., Mattel Inc., MindWare, Ohio Art, Patch Products, Safari Ltd., Wonder Forge, Wyla/Just Pretend Kids, and exhibitors at the TIA’s Fall Toy Preview in Dallas. For 10 years, The Toy Bank has provided toys to more than 11 million children in need worldwide.

Toy Industry Foundation Recruits for Leaders Circle

tif_logoToy industry stakeholders who would like to help bring the power of play to children in need are invited to join the Toy Industry Foundation’s (TIF) Leaders Circle giving program by annually donating to TIF. The Leaders Circle raises more than 10 percent of TIF’s annual budget, making it a critical source of funds for core toy donation and grant programs. Currently, the Leaders Circle includes approximately 100 members, and TIF hopes to see it expand in order to keep pace with TIF’s growing toy donation and grant-making activities.

Donors may choose to support specific TIF programs and partnerships, such as The Toy Bank toy donation program benefiting children’s charities across the country, or TIF’s national partnerships with CASA for Children (which helps children in foster care) and Boys & Girls Clubs of America Military Services (which serves children of military families).

To join, make a cash donation of $250 or more to the Toy Industry Foundation online or via regular mail. For more information, contact TIF’s Marisa Medina at (646) 454-5581.

Military Families in San Diego Receive Toys and Games from Toy Industry Foundation

Nearly 1,000 children of military personnel stationed in San Diego, Calif., were treated to a toy giveaway on March 2 by the Toy Industry Foundation (TIF) and national partner Boys & Girls Clubs of America (BGCA) Military Services

Families stationed at Naval Base Coronado were joined by marine families from nearby Camp Pendleton for a fun-filled day of play, crafts, entertainment, and food. The children were gifted with brand new toys and games donated by toy manufacturers from across the nation.

The event was the first of many toy giveaways to be held on military bases this year as part of the joint TIF/BGCA Play Comforts program–the first-ever national toy distribution program to serve every branch of the military. Now in its fourth year of operation, the program has provided more than $3.5 million in toys for children residing on U.S. military bases.

Gifts distributed at this event were donated by Barb-a-Mel Books, Cartamundi, Cloud B, DuneCraft, Elenco, GANZ, Gibout Toys, Hasbro, Kidz Toys, Lee Magic Pen, LEGO, Look Out World, Mattel, MindWare, RBI Toys, Squishable, TMI Toy Marketing International, and Wonder Forge.

Bandai Foundation Donates $35,000 to TIF to Bring Play to Children in Need

The Bandai Foundation recently donated $35,000 to the Toy Industry Foundation (TIF).  A portion of the funds will directly support TIF’s Toy Bank, which has distributed more than one and a half million new playthings for underserved and at-risk children this year alone. Additional funds will support the overall work of TIF, including national grant initiatives through TIF’s national partners, Boys & Girls Clubs of America Military Services, and CASA for Children. [Read more...]

Toy Industry Foundation Brings Holiday Cheer to Families on Hawaii Military Bases

More than 3,000 boys and girls living with their parents on Hawaii’s Schofield Barracks and Fort Shafter U.S. Army bases were treated to two days of toy giveaways on December 4 and 6,respectively. The events were hosted by the Toy Industry Foundation in partnership with Boys & Girls Clubs of America (BGCA) Military Services, who brought the spirit of the season to military families complete with gifts, holiday carolers, and the lighting of two of the largest Christmas trees in the country.   [Read more...]

Toy Industry Foundation Crosses Pacific, Brings Play to U.S. Military Families in Japan

Nearly 1,000 boys and girls stationed with their parents on Kadena U.S. Air Force Base in Japan were treated to an extraordinary day of gifts and play on November 1 by the Toy Industry Foundation (TIF) and partner Boys & Girls Clubs of America (BGCA) Military Services. Joined by Marine families stationed in nearby Okinawa, the children experienced a toy giveaway event, providing relief and a reminder of home to kids living with their parents so far away from what is familiar.

The TIF/BGCA Play Comforts program is the first-ever national toy distribution program to serve every branch of the military and is now in its third year of operation. Since the partnership launched, TIF has provided more than 200,000 toys to BGCA for children on U.S. military bases.

Through the Play Comforts program, toys donated to TIF’s Toy Bank by generous toy makers and merchants are delivered to families on dozens of U.S. military installations at home and abroad all year long.

TIF Annual Holiday Toy Drive Opens Nov. 1

The Toy Industry Foundation’s annual Holiday Toy Drive will be open from November 1 to December 31. The Holiday Toy Drive may be supported in three ways:

  • TODAY Show Holiday Toy Drive: Each year, TIF partners with TODAY to share the toy industry’s generosity with the nation. Companies that donate toys to this program are listed on the TODAY Show website; if $150,000 worth of toys are collected, TIF will appear on-air to speak about what the Foundation does and how toy companies are making a difference.
  • Play Comforts: In partnership with Boys & Girls Clubs of America Military Services, TIF will have helped 50,000 children of military families throughout 2012. Approximately 600 more toys are needed to finish the year.
  • General Donation to Toy Bank Network of 1,000 Charities: The Toy Bank works with children’s charities across the globe that help kids who are sick, living in disaster zones, underprivileged, or otherwise in need. Toys donated to the general network of charities will be matched with the appropriate recipients.

While the Toy Drive remains open through Dec. 31, donation forms must be submitted by Dec. 1 to ensure that the toys make it into the hands of children in time for the holidays.

For information on how to make a gift, contact thetoybank@toyindustryfoundation.org. Donation forms for the TODAY Show giving option can be accessed online.