China Toy Fair


Mattel and Boys & Girls Clubs of America Partner Up to Share the Play

logo_Mattel logoMattel and Boys & Girls Clubs of America (BGCA) have entered into a toy and game donation program to provide children with greater access to play. Called Share the Play, for every online order placed by consumers at Mattel’s online toy stores, Mattel will donate a toy to BGCA. Through the program, up to 250,000 toys will be distributed to BGCA’s nationwide network of 4,100 Clubs.

From now through December 31, every qualifying order made online at mattelshop.com and fisher-pricestore.com will result in a toy donation to BGCA. Mattel will donate a minimum of 200,000 toys to BGCA through the program, with a goal of 250,000 toy donations to the organization.

The donation program builds on a successful multi-year partnership between Mattel and BGCA.

TIF Distributes New Toys to More than 2,000 Kids on North Carolina Air Force Base

TIF/BGCAThe Toy Industry Foundation (TIF) and national partner Boys & Girls Clubs of America (BGCA) Military Services distributed brand new toys to more than 2,000 children and families living on Seymour Johnson Air Force Base in Goldsboro, N.C. on December 2. During the base’s annual tree lighting ceremony, kids were treated to more than just entertainment and festive activities—they were also given a generous donation of toys, games, and stuffed animals.

With the holiday season just around the corner, TIF and BGCA are hopeful that the toys will ease the stresses and challenges children face with parents who are frequently deployed. This special donation was made possible through toy companies to TIF’s signature giving program, The Toy Bank.

This event was held as part of the TIF/BGCA Play Comforts program—the first national toy distribution initiative to serve dozens of U.S. military installations at home and abroad. The program has provided more than $3.8 million in toys for children and families over the four years it has been running.

TIF’s Toy Bank includes AbraKIDabra, Alex Toys, Barnes & Noble, Cardinal Industries, Cartamundi USA, Hohner, Inc., Green Toys, Innovation First, Lego Systems Inc., Mattel Inc., MindWare, Ohio Art, Patch Products, Safari Ltd., Wonder Forge, Wyla/Just Pretend Kids, and exhibitors at the TIA’s Fall Toy Preview in Dallas. For 10 years, The Toy Bank has provided toys to more than 11 million children in need worldwide.

Toy Industry Foundation Recruits for Leaders Circle

tif_logoToy industry stakeholders who would like to help bring the power of play to children in need are invited to join the Toy Industry Foundation’s (TIF) Leaders Circle giving program by annually donating to TIF. The Leaders Circle raises more than 10 percent of TIF’s annual budget, making it a critical source of funds for core toy donation and grant programs. Currently, the Leaders Circle includes approximately 100 members, and TIF hopes to see it expand in order to keep pace with TIF’s growing toy donation and grant-making activities.

Donors may choose to support specific TIF programs and partnerships, such as The Toy Bank toy donation program benefiting children’s charities across the country, or TIF’s national partnerships with CASA for Children (which helps children in foster care) and Boys & Girls Clubs of America Military Services (which serves children of military families).

To join, make a cash donation of $250 or more to the Toy Industry Foundation online or via regular mail. For more information, contact TIF’s Marisa Medina at (646) 454-5581.

TIF and BGCA Distribute Toys to Military Children

Representatives from the Toy Industry Foundation (TIF) and Boys & Girls Clubs of America (BGCA) celebrated military children by distributing new toys and games to more than 600 youth whose families are stationed at the Marine Corps Air Station Beaufort and Marine Corps Recruit Depot in South Carolina. The distribution, part of the Play Comforts partnership, took place on April 13 at the Laurel Bay Youth Center.
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TIF and BGCA Kick Off Holiday Season with Toy Distribution

In time for Thanksgiving, representatives from the Toy Industry Foundation (TIF) and Boys & Girls Clubs of America (BGCA) will deliver new toys and games to more than 5,000 children at Florida’s MacDill Air Force Base.

The event, to be held November 17, will be the latest and largest event during the first year of the new TIF-BGCA Play Comforts partnership. Senior MacDill Air Force officials will be on-hand to accept the toys on behalf of the Air Force community. According to TIF, Play Comforts is the only known toy distribution program to support every branch of the U.S. military. TIF plans to distribute 25,000 toys to military children through the Play Comforts partnership by the end of the year.

HIT Entertainment and Dizzy Feet Partner for Youth Dance Program

HIT Entertainment is collaborating with the Dizzy Feet Foundation (DFF) to expand its youth dance program nationally. The Angelina Ballerina Stars of Tomorrow campaign successfully ended its pilot program in the Bronx earlier this year, and the organizations plan to expand into at least three other cities’ Boys & Girls Clubs outside of New York this fall.

The partnership with DFF includes a dance scholarship–four to be awarded locally and one nationally–as well as access to DFF choreographers and special appearances by celebrity members of the Foundation.

Board members for DFF include Nigel Lythgoe, producer of So You Think You Can Dance and American Idol, and Katie Holmes, who will help guide the program as it develops. These members, as well as others on the DFF steering committee, will make public service announcements promoting the program, to be aired during the Angelina Ballerina The Next Steps television show on PBS KIDS.

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TIF Celebrates Boys & Girls Club Week with Toy Distribution

Next week is National Boys and Girls Club Week and the Toy Industry Foundation (TIF) and Boys & Girls Clubs of America (BGCA) are celebrating by teaming up to distribute toys to children of military families. The families are stationed at USCG Base Portsmouth MWR and Naval Base Portsmouth in Virginia.

On March 25, from 4:00pm to 5:30pm, TIF and BGCA will distribute toys at the Pemberton MWR Gymnasium. More than 200 military family members from every branch of service expected to attend.

The toys were donated to The Toy Bank, the Foundation’s signature program, by toy manufacturers during the 2010 Toy Fair. Through the Play Comforts partnership, TIF will provide Toy Bank toys to members of Boys & Girls Clubs located on military bases across the country with high deployment rates.

The Toy Book’s Toy Report 12/01/09

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Catch up on last week’s news! Read The Toy Book Toy Report for 12/01/09.

To view click here.

TIF and Boys & Girls Clubs of America Partner for Toy Distribution

The Toy Industry Foundation (TIF) is partnering with the Boys & Girls Clubs of America (BGCA) to provide toys and gifts to children of United States active duty and reserve personnel. TIF, through The Toy Bank, will provide the products to members of BGCA who are located on American military bases that have high deployment rates. The initiative will be the foundation’s first national toy distribution program to every branch of the military.

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