The Boppy Company Hires Brandgenuity, Gives Birth to New Licensing Effort

The Boppy Company, maker of the Boppy Feeding and Infant Support Pillow, has named Brandgenuity to be its exclusive licensing agency of record. Brandgenuity will help the Boppy brand expand beyond its core baby and prenatal products to a wide range of smart solutions that comfort and support mom and baby.

The Boppy Company, whose pillow has received the most votes in American Baby magazine’s “Best of the Year” contest 10 times from 2002 to 2012, plans to launch a comprehensive licensing program and work with licensing partners to create a new range of high-quality Boppy-branded products that will provide “Support for all Momkind.”  Key categories for expansion include gear, changing and bath products, bedding, layette, furniture, home décor, and toys.

Jay Asher, partner at Brandgenuity, will attend the 2012 ABC Kids Expo held in Louisville, Ky., from October 14 to 17. For more information about the Boppy licensing program or to set up an appointment, call Brandgenuity at (212) 925-0730.