Within the U.S., retailers continued to see explosive growth with Lalaloopsy, a global toy powerhouse driven by robust product, entertainment, and licensing programs. Interest in the brand continues to develop as seen with the strong sales of Lalaloopsy Silly Hair Star: Harmony B Sharp, the first-ever talking, singing, and dancing Lalaloopsy doll.
This summer, MGA debuted Bratzillaz and Novi Stars. Bratzillaz takes girls’ imagination on a supernatural flight of imagination to reveal their own special powers. Novi Stars combines cosmic adventure with cutting edge toy features never before seen in doll play.
Outside of girls’ toys, broader support for Little Tikes helped drive sales. Little Tikes hottest retail sellers include Little Tikes Pillow Racers and iTikes, a new line of pre-school toys that can be enhanced through the technology of Apple iDevices.