PBS Kids and Whole Foods Market Partner on Sustainable Toy Assortment in Time for Holidays

pbskidsPBS Kids and Whole Foods Market are partnering to bring PBS Kids’ line of educational and earth-friendly toys exclusively to the supermarket’s customers this holiday season. Starting this week, gift givers can find the PBS Kids line, including classic wooden toys and soft plush animals, at Whole Foods Markets nationwide in the retailer’s Whole Body department.

Appropriate for young children ages 6 months to 3 years, the PBS Kids toy line features race cars made from recycled milk bottles; colorful, wooden vehicles assembled by hand from local wood in Vermont; shape sorters and stackers intended to inspire a love for fruits and vegetables; and phthalate- and PVC-free plush. Each item is made with safe, non-toxic materials and inks, and all packaging is made from recycled materials.

The Bridge Direct Acquires Good Stuff Corp.

The Bridge Direct has acquired the toy assets of Good Stuff Corp., which includes Good Stuff Toys , and Basic Fun International.

Basic Fun, a manufacturer of licensed toys for more than 20 years, has reimagined many classic toys, and sells to the largest specialty and mass toy retailers worldwide. Good Stuff Toys, a maker of licensed plush, balls, and novelties, primarily sells to the mass entertainment trade, including theme parks, family fun centers, and state fairs.

The companies will begin co-marketing their lines at current and upcoming trade shows in Dallas, Hong Kong, New York, and Orlando, Fla.

The Toy Book Toy Report-9/21/09

The Toy Book Toy Report-9/21/09:  To view click here.