China Toy Fair


Spirit Halloween to Host Annual Spirit of Children Program

SpiritofChildrenSpirit Halloween will continue its annual Spirit of Children program, which brings Halloween cheer and festivities to hospitalized children by hosting more than 84 events in conjunction with Child Life departments throughout the U.S. and Canada.

Special guests at select Spirit of Children parties will include Warner Brothers’ Batman, Saban‘s Power Rangers Super Megaforce; Nickelodeon‘s Teenage Mutant Ninja Turtles, Dora the Explorer, and Bubble Guppies; DreamWorks Animation‘s Puss in Boots, Skipper from Penguins of Madagascar, and more.

This year, Spirit of Children’s goal is to raise $5.2 million—bringing its total contribution to more than $21 million donated since the program’s inception in 2006.

Shoppers can donate to the Spirit of Children program online or in a Spirit Halloween location. The funds raised will go to the location’s closest hospital. Spirit Halloween shoppers who make at least a $2 donation will receive a Spirit of Children bracelet.

All funds raised are donated to participating Child Life departments across North America and focus on the emotional and psychological well being of hospitalized children while doctors and nurses focus on their medical needs.

Out of the Blue Enterprises Acquires Colorforms

Out Of The Blue Enterprises.logoOut of the Blue Enterprises is planning an extensive new toy line, animated series, and digital apps based on its newly acquired legacy brand, Colorforms. New products in the line are expected to debut at retail next fall, based on popular brands including Nickelodeon’s Dora the Explorer, Bubble Guppies, Spongebob Squarepants, Teenage Mutant Ninja Turtles, Peter Rabbit, Pete the Cat, and Daniel Tiger’s Neighborhood.

Colorforms Brand LLC, the new division of Out of the Blue, is showcasing its new Colorforms toy line to retailers at the Fall Toy Preview in Dallas this week.

Nickelodeon to Launch Nick Jr. App

March17.NickJrAppThe same Nickelodeon digital team that created the Nick App has developed the new Nick Jr. App, which will launch this spring. The app is designed specifically for preschoolers and will feature educational activities, a high level of interactivity, short-form video and curriculum-based content, and full-length on-demand episodes and live streaming of Nick Jr. with authentication.

The Nick Jr. App includes the television series Dora the Explorer, Team Umizoomi, Bubble Guppies, PAW Patrol, Peter Rabbit, Wallykazam!, Go, Diego, Go!, Max & Ruby, The Fresh Beat Band, The Backyardigans, and Blues Clues.

The app will be available for the iPad at the App Store and will roll out on additional platforms in the coming months.

Nickelodeon, Fuhu Inc. Sign Multi-Year Deal

NICKELODEON NABI JR. TABLETS

Nickelodeon and Fuhu Inc. have signed a multi-year deal to produce and distribute Nickelodeon-themed tablet accessories and nabi Jr. tablets pre-loaded with the network’s content. The first release of the partnership is the recently launched, touchscreen nabi Jr. tablet, filled with educational apps, games, and videos, from Nickelodeon preschoolseries including, Dora the ExplorerTeam Umizoomi, and Bubble Guppies. This spring, a line of Teenage Mutant Ninja Turtles-inspired mobile tablet accessories, such as character bumpers, Kinabis, and stands, will be available nationwide.

Additionally, Fuhu, Inc. is an associate sponsor of Nickelodeon’s 26th Annual Kids’ Choice Awards, airing March 23 from 8 p.m. to 9:30 p.m.

VTech to Offer Downloadable Nickelodeon Episodes on InnoTab 2

VTech Electronics North America, LLC, is partnering with Nickelodeon to bring a number of animated series to the InnoTab 2. Beginning late August, episodes of Nickelodeon’s hit animated series including Dora the Explorer, SpongeBob SquarePants, and Bubble Guppies, will be available for download from VTech’s Learning Lodge Navigator.

The InnoTab 2 learning tablet gives kids ages 3 to 9 their own 5-inch touch-screen tablet with free onboard activities to get them started, and a new rotatable digital camera and video recorder. This sleek and durable toy also comes equipped with a tilt sensor, photo viewer, video player, MP3 music player, e-reader, art studio, microphone and more. The InnoTab 2 also features 2GB of onboard memory and an expandable SD card slot for up to 32GB more storage capacity.

Nickelodeon videos will be sold in bundles of three episodes and individually. Starting in October, the videos will also be available for download on VTech’s original InnoTab. The InnoTab 2 hits store shelves in mid-August.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.