Sweet Suite 2016

Build-A-Bear to Celebrate National Teddy Bear Day

NationalTeddyBearDayBuild-A-Bear Workshop will celebrate National Teddy Bear Day in stores on Sept. 9. To mark the occasion, guests can make their own limited edition National Teddy Bear Day bear for $5 in U.S., Canada, and U.K. stores. Two additional bears will also be available for the promotion, including Lil’ Vanilla Bean Cub and Lil’ Hazelnut Cub. [Read more...]

New Horses & Hearts Collection at Build-A-Bear Workshop

041516-horses-hearts-social-916x916The new Horses & Hearts Riding Club Collection at Build-A-Bear Workshop features realistic horses and accessories. The accessories include saddles, stables, bridles, and more. The horses’ manes and tails can be styled with a brush and hair extensions.

The new collection has two horse breeds to choose from: Make Your Own Palomino American Quarter Horse and Make Your Own Bay Thoroughbred Horse.

Build-A-Bear Debuts Scented Sweet Hugs Furry Friends

Build-A-Bear Workshop Sweet Hugs GroupBuild-A-Bear Workshop has introduced a new collection of scented, make-your-own Sweet Hugs gifts. The Sweet Hugs Heart Bear, Sweet Hugs Swirl Bear, and Sweet Hugs Pup have candy-scented fur from Celessence Technologies, which uses touch to release a fragrance. The more kids hug their bears, the sweeter they will smell.  [Read more...]

Build-A-Bear Workshop, Spin Master Partner for Craft Activity Line

build a bear logoBuild-A-Bear Workshop Inc. and Spin Master Corp. have partnered to make, market, and distribute a line of craft activity products. Spin Master will also allow children to stuff their furry friends from home to introduce another dimension to the Build-A-Bear Workshop experience. The line will launch in multiple markets next fall with plans to rollout globally in 2017.

The Spin Master agreement comes on the heels of several outbound licensed product deals for Build-A-Bear Workshop signed in North America, including Clever Cookie iced and mini cookies; Chasing Fireflies premium children’s clothing and costumes; a Jakks Pacific Inc. co-branded MiWorld playset assortment, and more.

PercyVites Partners with Build-A-Bear Workshop

Screen Shot 2015-10-28 at 2.44.55 PMPercyVites has partnered with Build-A-Bear Workshop for its platform to be available on the Build-A-Bear website. Build-A-Bear is re-launching its Build-A-Party reservation system that allows guests to book private parties inside Build-A-Bear workshop stores and will allow users to access PercyVites personalized digital offerings.   [Read more...]

Build-A-Bear Looking Bear-y Good in Time for National Teddy Bear Day

BABW_CMYK_FULLCOLOURBuild-A-Bear Workshop Inc. celebrated National Teddy Bear Day today by ringing the opening bell at the New York Stock Exchange (NYSE). The bell ringing comes on the heels of the recent Build-A-Bear Workshop store design and brand refresh at the company’s flagship store at Mall of America in Bloomington, Minn.

In attendance at the bell ringing were Sharon Price John, chief executive officer of Build-A-Bear Workshop, and members of her executive team.

BuildaBearWorkshop,NYSE

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Care Bears’ Launch at Build-A-Bear Set for February

Care BearsBeginning next February, the Care Bears will launch a line in all Build-A-Bear global locations. Guests will be invited to create their own stuffable plush toys and choose from a range of accessories to personalize their bears.

[Read more...]

Kidz Bop Extends National Tour, with Sponsorship by Build-A-Bear Workshop

KidzBopNationalTourThe Kidz Bop Kids will embark on a national tour this holiday season, and tickets officially go on sale today. The holiday shows were scheduled following the success of the Kidz Bop Kids’ Make Some Noise spring and summer tour.

[Read more...]

Build-A-Bear to Debut First-Ever Multimedia Plush Line, Honey Girls

Build-a-bear-logoBuild-A-Bear Workshop Inc. has launched its first-ever multimedia product line, Honey Girls. The three plush characters, which are available in stores and online, come to life through an interactive app featuring a story of friendship, songs, and music videos.

[Read more...]

Build-A-Bear Opens Newest Store at Empire State Building

Build-a-bear-logoOn July 1, Build-A-Bear will be moving into a new location in the iconic Empire State Building. The opening comes just a few weeks after the company launched another store inside Toys “R” Us at Times Square.

The new stores represent an effort by Build-A-Bear to provide the most engaging experiences for customers in New York City. The stores feature themed New York merchandise, including NYC T-shirts and hoodies, and numerous sports team outfits, such as the New York Yankees and Mets, Giants and Jets, and more.

The Boys and Girls Club of Madison Square will be on-hand for the ribbon-cutting.