Build-A-Bear Workshop to Join Lalaloopsy’s Super Silly Fifth Anniversary Party

Lalaloopsy Crumbs Sugar CookieMGA Entertainment is partnering with Build-A-Bear Workshop to offer Lalaloopsy dolls in honor of the brand’s Super Silly Fifth Anniversary Party. Starting in August, Lalaloopsy fans will be able to build four of the eight original Lalaloopsy characters—Crumbs Sugar Cookie, Jewel Sparkles, Peanut Big Top, and Mittens Fluff “N” Stuff—and personalize their creation with accessories in Build-A-Bear Workshop stores. [Read more...]

COMMENTARY: The Toy Industry Celebrates Valentine’s Day

SkylandersPopFizzOh, Valentine’s Day—the holiday people love, and the holiday people love to hate. Whichever way you see it, Valentine’s Day is at least a good enough excuse to eat a lot of chocolate, binge-watch romcoms, snuggle up with your favorite plush, and play with Valentine’s Day-themed toys. [Read more...]

Build-A-Bear Workshop Gets into the Christmas Spirit, Launches Holiday App, Lets New Reindeer Reign

BuildABear.CometReindeerBuild-A-Bear Workshop Inc. has transformed its stores into Santa’s Workshops, is introducing eight reindeer, and will extend play beyond plush with the launch of an exclusive holiday app, Santa’s Merry Mission.

By visiting the company’s Team Santa site, children and guests can take a personality quiz to determine which of the eight reindeer is their favorite, and then follow steps to create their very own plush toy. Reindeer selections include Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, and Blitzen. A special medallion comes with each reindeer and unlocks fun features in the app, including a stable, outfits, games, and more.

BuildaBearappOther features on the app include “Santa’s Merry Mission,” a new family Christmas story that tells the tale of how Santa partnered with Build-A-Bear Workshop this season; a sing-a-long to “Reindeer Bells” performed by Brandon Bassir, and more. The Santa’s Merry Mission app can also be downloaded for free on iTunes or Google Play.

Build-A-Bear Workshop, Toys for Tots Join Team Santa for the Holidays

BABW_NewCircleLogoBuild-A-Bear Workshop will launch a national Stuffed with Hugs event November 14 to 16, where guests will be invited to join Team Santa and make a special bear for free to donate to Toys For Tots. The store has supported The Marine Toys for Tots Foundation for the seventh year in a row during the holiday season, donating $7.8 million worth of toys.

Also through December 14, Build-A-Bear Workshop guests can visit any store nationwide to make or donate new, unwrapped toys for local children in need. The company will match each donation up to 20,000 with a Build-A-Bear stuffed animal. Donations can also be made at checkout in stores and online at buildabear.com through December 31.

Macy’s Holiday Arcade to Offer Toys from Build-A-Bear, Madame Alexander, Gund, and More

MacysLogoMacy’s will be introducing the Holiday Arcade, in-store gifting shops offering customers an eclectic assortment of distinctive and playful options for their holiday shopping lists. These shops will launch at six Macy’s locations between late October and mid-November:

The Holiday Arcade at five locations including Macy’s South Coast Plaza, Macy’s Union Square, Macy’s State Street, Macy’s Herald Square, and Macy’s Center City will be home to exclusive Build-A-Bear Workshop shop-in-shops. Visitors will have the opportunity to customize Build-A-Bear stuffed animals, as well as licensed products such as figures from Disney’s Frozen and Marvel’s superheroes. [Read more...]

Build-A-Bear Workshop Opens Pop-Up Shop in Times Square

Times_Square_Grand_Opening_PhotoJust in time for the holidays, Build-A-Bear Workshop has opened a new pop-up workshop in Times Square, New York. Primly located at 1619 Broadway, this new shop is officially open to the public after a ceremonious ribbon cutting by Build-A-Bear CEO Sharon John Tuesday morning.

The new store celebrates the arrival of Olaf, Elsa Bear, and Anna Bear, merchandise that is exclusively available at Build-A-Bear Workshops.

The first 200 guests to arrive were invited to build a “Stuffed with Hugs” bear that will be donated to a local charity.

Build-A-Bear Workshop Opens New Store at FAO Schwarz Fifth Avenue

BABW_NewCircleLogoBuild-A-Bear Workshop has announced plans to open a shop within the FAO Schwarz Fifth Avenue flagship store. Opening in early November, the new location is the first Build-A-Bear Workshop store-within-a-store in the U.S.

While visiting the store, guests can participate in the hands-on Build-A-Bear Workshop stuffed animal-making experience, which has been enhanced with digital technology. The company worked with Microsoft, Samsung, and other leading technology companies to create the store design, which includes:

  • A touchscreen storefront display that allows guests to interact with the brand by playing and exploring the latest Build-A-Bear Workshop furry friend collections.
  • An interactive Love Me station that enables guests to customize their stuffed animals by giving personality traits to the red satin heart, which is added to their animal at the Stuff Me station.
  • A Hear Me station where popular music and special sounds can be added. Guests can also record their own voice to further personalize their stuffed animal.
  • The Fluff Me station where customers can play with a sensory effects digital bath tub with virtual bubbles.
  • The Name Me station, which allows guests to reveal the personality traits and customized features that were added to their stuffed animal throughout the bear-making process. At Name Me, guests also create a one-of-a-kind birth certificate.

Build-A-Bear Expands the My Little Pony Collection

20424_20333_20401_20401_20425Build-A-Bear Workshop is expanding its My Little Pony collection with the launch of Princess Twilight Sparkle under license from Hasbro Inc. Princess Twilight Sparkle and her trusted assistant Spike the Dragon are now available at Build-A-Bear Workshop stores throughout North America and online at buildabear.com.

The company’s licensing relationship with Hasbro allows guests to engage with the characters and uniquely personalize the ponies. Guests can complete the signature look for Princess Twilight Sparkle with a variety of fashions including a My Little Pony Coronation Cape, Gold Bow Flats, a My Little Pony Friendship is Magic theme song that can be added to any stufffed animal, and a Rainbow Brush.

Build-A-Bear Workshop Teams Up with the Smurfs

SmurfetteCGIBuild-A-Bear Workshop will introduce its second collection of Smurf characters in honor of Columbia Pictures and Sony Pictures Animation’s The Smurfs 2, in theaters July 31. Find the newest friends from the film, Vexy and Hackus, joining Smurfette on their latest adventure at Build-A-Bear Workshop and online at buildabear.com.

To celebrate the Smurfs’ arrival, Build-A-Bear Workshop is holding an #IlovemySmurf Instagram contest. Guests are invited to take a picture of their Smurfs plush from Build-A-Bear Workshop and share it on Instagram using the hashtag #IlovemySmurf in their Instagram photo. Images will be judged on a set of criteria and the five best photos will win. Winners will receive a $50 Bear Buck$ gift card. The contest runs from July 12- July 21.

Make-your-own Smurfette, Vexy, and Hackus can be outfitted in a variety of Smurfs clothing and accessories, including Smurfette dress, Smurfette and Vexy pajamas, Smurf BFF slippers, Vexy skirt outfit, Smurf hoodie, and Smurfs theme song (La La Song).

Build-A-Bear Workshop Meets Bikini Bottom with New SpongeBob SquarePants Collection

Build-A-Bear Workshop, the interactive entertainment retailer of customizable stuffed animals, announced a new relationship with Nickelodeon to bring the animated series, SpongeBob SquarePants, to Build-A-Bear Workshop. Beginning May 17, the company will offer make-your-own SpongeBob and Patrick at Build-A-Bear Workshop stores throughout North America and online at buildabear.com. SpongeBob’s Bikini Bottom friends Sandy Cheeks and Gary the Snail will also be available as pre-stuffed minis.

Build-A-Bear Workshop stores nationwide will be celebrating the arrival of SpongeBob with a series of special events from May 17 through May 19. Guests will be encouraged to dress up in their favorite SpongeBob-themed apparel. Additionally, guests who purchase a SpongeBob or Patrick plush will receive a free paper pineapple hat while making one of these new furry friends.

Guests can dress their SpongeBob and Patrick plush in a variety of clothing and accessories, including SpongeBob’s Pirate Costume, Patrick’s Pirate Costume, Pineapple House, and SpongeBob SquarePants Song Sound Chip.

Additionally, any furry friend can dress up in SpongeBob PJ Pants and SpongeBob T-Shirt to join the Bikini Bottom fun.