Build-A-Bear Opens Newest Store at Empire State Building

Build-a-bear-logoOn July 1, Build-A-Bear will be moving into a new location in the iconic Empire State Building. The opening comes just a few weeks after the company launched another store inside Toys “R” Us at Times Square.

The new stores represent an effort by Build-A-Bear to provide the most engaging experiences for customers in New York City. The stores feature themed New York merchandise, including NYC T-shirts and hoodies, and numerous sports team outfits, such as the New York Yankees and Mets, Giants and Jets, and more.

The Boys and Girls Club of Madison Square will be on-hand for the ribbon-cutting.

eOne Announces Build-A-Bear Partnership for Peppa Pig Product Line

Jan26.PeppaPigEntertainment One Licensing (eOne) has entered into a new partnership with Build-A-Bear Workshop for preschool favorite Peppa Pig. The new product will debut online and in Build-A-Bear Workshops in the UK starting October 9, and in the U.S. and Australia during the following months.

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Care Bears to Debut at Build-A-Bear Workshop Next Year

LogoCareBears450American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, has entered into a global collaboration with Build-A-Bear Workshop that will feature the Care Bears brand at Build-A-Bear Workshops. This limited-time worldwide promotion will begin next year.

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Build-A-Bear Debuts Exclusive, Make-Your-Own Plush Minions Collection

BuildABearMinionsBuild-A-Bear has added a line of exclusive, make-your-own plush based on Universal Pictures and Illumination Entertainment’s Minions, which arrives in theaters on July 10. The collection features Minions Kevin, Stuart, and Bob, and is part of Build-A-Bear’s summer season lineup.

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Build-A-Bear Launches Promise Pets Line, Fosters Pet Responsibility with New App

Build-A-Bear has launched its newest product line, Promise Pets, a realistic pet plush collection that features a complementary mobile app, which families can download to bring the experience of pet care to life.

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Build-A-Bear Introduces The Cinderella Bear

CinderellaBearBuild-A-Bear Workshop and Disney have introduced The Cinderella Bear, the first in a series of limited edition collectible bears.

The Cinderella Bear is the first plush princess of Build-A-Bear’s new Disney Princess Limited Edition Bear Collection. It features deluxe accessories including a ball gown, princess crown, and glass slipper shoes. The Cinderella Bear also plays the song, “A Dream Is a Wish.”

There are only a limited amount of Cinderella Bears, which will be available online and in stores throughout the month of April. Build-A-Bear will be releasing additional limited edition Disney Princess Bears in the coming months.

Build-A-Bear Workshop to Join Lalaloopsy’s Super Silly Fifth Anniversary Party

Lalaloopsy Crumbs Sugar CookieMGA Entertainment is partnering with Build-A-Bear Workshop to offer Lalaloopsy dolls in honor of the brand’s Super Silly Fifth Anniversary Party. Starting in August, Lalaloopsy fans will be able to build four of the eight original Lalaloopsy characters—Crumbs Sugar Cookie, Jewel Sparkles, Peanut Big Top, and Mittens Fluff “N” Stuff—and personalize their creation with accessories in Build-A-Bear Workshop stores. [Read more...]

COMMENTARY: The Toy Industry Celebrates Valentine’s Day

SkylandersPopFizzOh, Valentine’s Day—the holiday people love, and the holiday people love to hate. Whichever way you see it, Valentine’s Day is at least a good enough excuse to eat a lot of chocolate, binge-watch romcoms, snuggle up with your favorite plush, and play with Valentine’s Day-themed toys. [Read more...]

Build-A-Bear Workshop Gets into the Christmas Spirit, Launches Holiday App, Lets New Reindeer Reign

BuildABear.CometReindeerBuild-A-Bear Workshop Inc. has transformed its stores into Santa’s Workshops, is introducing eight reindeer, and will extend play beyond plush with the launch of an exclusive holiday app, Santa’s Merry Mission.

By visiting the company’s Team Santa site, children and guests can take a personality quiz to determine which of the eight reindeer is their favorite, and then follow steps to create their very own plush toy. Reindeer selections include Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, and Blitzen. A special medallion comes with each reindeer and unlocks fun features in the app, including a stable, outfits, games, and more.

BuildaBearappOther features on the app include “Santa’s Merry Mission,” a new family Christmas story that tells the tale of how Santa partnered with Build-A-Bear Workshop this season; a sing-a-long to “Reindeer Bells” performed by Brandon Bassir, and more. The Santa’s Merry Mission app can also be downloaded for free on iTunes or Google Play.

Build-A-Bear Workshop, Toys for Tots Join Team Santa for the Holidays

BABW_NewCircleLogoBuild-A-Bear Workshop will launch a national Stuffed with Hugs event November 14 to 16, where guests will be invited to join Team Santa and make a special bear for free to donate to Toys For Tots. The store has supported The Marine Toys for Tots Foundation for the seventh year in a row during the holiday season, donating $7.8 million worth of toys.

Also through December 14, Build-A-Bear Workshop guests can visit any store nationwide to make or donate new, unwrapped toys for local children in need. The company will match each donation up to 20,000 with a Build-A-Bear stuffed animal. Donations can also be made at checkout in stores and online at buildabear.com through December 31.