Build-A-Bear Workshop Adds Pop-Up Shop Experiences at Select Movie Theaters, Family Resorts

buildabear_carnivalcruiseThis summer, Build-A-Bear Workshop will offer new experiences for fans at select AMC Theatres, Carnival Cruise Line ships, Gaylord Hotels, and Beaches Resorts.

Build-A-Bear Workshop seasonal pop-up shops opened in March at select AMC Theatres locations in Florida, New Jersey, and Pennsylvania, and 10 additional shops opened this month in Texas, Kansas, and Missouri. Kids can make movie-inspired plush and customize it with an assortment of clothing, accessories, scents, and sounds. Pre-stuffed plush are also available. [Read more...]

Moose Toys, Build-A-Bear Workshop Enter Licensing Agreement

ShopkinsLogoMoose Toys signed a licensing agreement with Build-A-Bear Workshop for an assortment of Shopkins plush and accessories that will launch at Build-A-Bear Workshop stores and late summer. The global agreement, brokered by The Licensing Shop Inc., covers Build-A-Bear Workshop locations in the U.S., Canada, Denmark, Ireland, Puerto Rico, the UK, and China, in addition to franchise stores in Africa, Asia, Australia, Europe, Mexico, and the Middle East.  [Read more...]

Build-A-Bear Workshop Rolls Out Spring Collections

BABWEasterBuild-A-Bear Workshop Inc. launched several new furry friends in its stores and online for the Easter season, and more additions will roll out later this month and in April. Guests can also personalize voice messages to any furry friend to create a Build-A-Sound recordable sound chip, available in stores and online.

Build-A-Bear Workshop introduced five Make-Your-Own Easter furry friends: Spring Splash Bunny, Cocoa Créme Bunny, Spotty Dotty Bunny, Vanilla Swirls Lamb, and Cheerful Chirps Chick. Hide & Go Beep sound chips can be added for kids to play hide and seek.

Promise Pets are now available, including a Shih Tzu, Tuxedo Cat, Copper Golden Retriever, and Lop Bunny. Kids can host an elegant tea party with the Make-Your-Own Time for Tea Bear. The bear features satin pink paws and a flower print on white fur, and kids can complete the party look with a sequin dress and floppy hat accessory. In addition, Starlight Glimmer has joined the My Little Pony collection.

Debuting later this month, Build-A-Bear Workshop will introduce the Panda Cub and Tiger Cub. The Grey Arabian Horse will join the Horse & Hearts Riding club.

In April, Cakes ‘n Treats Bear, part of the baking collection, will roll out, featuring bright blue fur, pink ears, and paw pads that resemble a cupcake. The Pastel Swirl Kitty will also be introduced, featuring soft purple, pink, and blue fur.

This spring, Build-A-Bear Workshop and Build-A-Bear Foundation have partnered with Petfinder Foundation to help teach children about the kindness, compassion, and responsibility associated with owning a pet. From April 1 to May 31, Build-A-Bear Workshop guests can make a donation in stores or online to support Petfinder Foundation’s local outreach programs that educate children about pet ownership. All money collected will go directly to the national grant program administered by Petfinder Foundation.




Build-A-Bear to Celebrate National Teddy Bear Day

NationalTeddyBearDayBuild-A-Bear Workshop will celebrate National Teddy Bear Day in stores on Sept. 9. To mark the occasion, guests can make their own limited edition National Teddy Bear Day bear for $5 in U.S., Canada, and U.K. stores. Two additional bears will also be available for the promotion, including Lil’ Vanilla Bean Cub and Lil’ Hazelnut Cub. [Read more...]

New Horses & Hearts Collection at Build-A-Bear Workshop

041516-horses-hearts-social-916x916The new Horses & Hearts Riding Club Collection at Build-A-Bear Workshop features realistic horses and accessories. The accessories include saddles, stables, bridles, and more. The horses’ manes and tails can be styled with a brush and hair extensions.

The new collection has two horse breeds to choose from: Make Your Own Palomino American Quarter Horse and Make Your Own Bay Thoroughbred Horse.

Build-A-Bear Debuts Scented Sweet Hugs Furry Friends

Build-A-Bear Workshop Sweet Hugs GroupBuild-A-Bear Workshop has introduced a new collection of scented, make-your-own Sweet Hugs gifts. The Sweet Hugs Heart Bear, Sweet Hugs Swirl Bear, and Sweet Hugs Pup have candy-scented fur from Celessence Technologies, which uses touch to release a fragrance. The more kids hug their bears, the sweeter they will smell.  [Read more...]

Build-A-Bear Workshop, Spin Master Partner for Craft Activity Line

build a bear logoBuild-A-Bear Workshop Inc. and Spin Master Corp. have partnered to make, market, and distribute a line of craft activity products. Spin Master will also allow children to stuff their furry friends from home to introduce another dimension to the Build-A-Bear Workshop experience. The line will launch in multiple markets next fall with plans to rollout globally in 2017.

The Spin Master agreement comes on the heels of several outbound licensed product deals for Build-A-Bear Workshop signed in North America, including Clever Cookie iced and mini cookies; Chasing Fireflies premium children’s clothing and costumes; a Jakks Pacific Inc. co-branded MiWorld playset assortment, and more.

PercyVites Partners with Build-A-Bear Workshop

Screen Shot 2015-10-28 at 2.44.55 PMPercyVites has partnered with Build-A-Bear Workshop for its platform to be available on the Build-A-Bear website. Build-A-Bear is re-launching its Build-A-Party reservation system that allows guests to book private parties inside Build-A-Bear workshop stores and will allow users to access PercyVites personalized digital offerings.   [Read more...]

Build-A-Bear Looking Bear-y Good in Time for National Teddy Bear Day

BABW_CMYK_FULLCOLOURBuild-A-Bear Workshop Inc. celebrated National Teddy Bear Day today by ringing the opening bell at the New York Stock Exchange (NYSE). The bell ringing comes on the heels of the recent Build-A-Bear Workshop store design and brand refresh at the company’s flagship store at Mall of America in Bloomington, Minn.

In attendance at the bell ringing were Sharon Price John, chief executive officer of Build-A-Bear Workshop, and members of her executive team.


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Care Bears’ Launch at Build-A-Bear Set for February

Care BearsBeginning next February, the Care Bears will launch a line in all Build-A-Bear global locations. Guests will be invited to create their own stuffable plush toys and choose from a range of accessories to personalize their bears.

[Read more...]