Sweet Suite 2016

Build-A-Bear Workshop, Spin Master Partner for Craft Activity Line

build a bear logoBuild-A-Bear Workshop Inc. and Spin Master Corp. have partnered to make, market, and distribute a line of craft activity products. Spin Master will also allow children to stuff their furry friends from home to introduce another dimension to the Build-A-Bear Workshop experience. The line will launch in multiple markets next fall with plans to rollout globally in 2017.

The Spin Master agreement comes on the heels of several outbound licensed product deals for Build-A-Bear Workshop signed in North America, including Clever Cookie iced and mini cookies; Chasing Fireflies premium children’s clothing and costumes; a Jakks Pacific Inc. co-branded MiWorld playset assortment, and more.

PercyVites Partners with Build-A-Bear Workshop

Screen Shot 2015-10-28 at 2.44.55 PMPercyVites has partnered with Build-A-Bear Workshop for its platform to be available on the Build-A-Bear website. Build-A-Bear is re-launching its Build-A-Party reservation system that allows guests to book private parties inside Build-A-Bear workshop stores and will allow users to access PercyVites personalized digital offerings.   [Read more...]

Build-A-Bear Looking Bear-y Good in Time for National Teddy Bear Day

BABW_CMYK_FULLCOLOURBuild-A-Bear Workshop Inc. celebrated National Teddy Bear Day today by ringing the opening bell at the New York Stock Exchange (NYSE). The bell ringing comes on the heels of the recent Build-A-Bear Workshop store design and brand refresh at the company’s flagship store at Mall of America in Bloomington, Minn.

In attendance at the bell ringing were Sharon Price John, chief executive officer of Build-A-Bear Workshop, and members of her executive team.


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Care Bears’ Launch at Build-A-Bear Set for February

Care BearsBeginning next February, the Care Bears will launch a line in all Build-A-Bear global locations. Guests will be invited to create their own stuffable plush toys and choose from a range of accessories to personalize their bears.

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Kidz Bop Extends National Tour, with Sponsorship by Build-A-Bear Workshop

KidzBopNationalTourThe Kidz Bop Kids will embark on a national tour this holiday season, and tickets officially go on sale today. The holiday shows were scheduled following the success of the Kidz Bop Kids’ Make Some Noise spring and summer tour.

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Build-A-Bear to Debut First-Ever Multimedia Plush Line, Honey Girls

Build-a-bear-logoBuild-A-Bear Workshop Inc. has launched its first-ever multimedia product line, Honey Girls. The three plush characters, which are available in stores and online, come to life through an interactive app featuring a story of friendship, songs, and music videos.

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Build-A-Bear Opens Newest Store at Empire State Building

Build-a-bear-logoOn July 1, Build-A-Bear will be moving into a new location in the iconic Empire State Building. The opening comes just a few weeks after the company launched another store inside Toys “R” Us at Times Square.

The new stores represent an effort by Build-A-Bear to provide the most engaging experiences for customers in New York City. The stores feature themed New York merchandise, including NYC T-shirts and hoodies, and numerous sports team outfits, such as the New York Yankees and Mets, Giants and Jets, and more.

The Boys and Girls Club of Madison Square will be on-hand for the ribbon-cutting.

eOne Announces Build-A-Bear Partnership for Peppa Pig Product Line

Jan26.PeppaPigEntertainment One Licensing (eOne) has entered into a new partnership with Build-A-Bear Workshop for preschool favorite Peppa Pig. The new product will debut online and in Build-A-Bear Workshops in the UK starting October 9, and in the U.S. and Australia during the following months.

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Care Bears to Debut at Build-A-Bear Workshop Next Year

LogoCareBears450American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, has entered into a global collaboration with Build-A-Bear Workshop that will feature the Care Bears brand at Build-A-Bear Workshops. This limited-time worldwide promotion will begin next year.

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Build-A-Bear Debuts Exclusive, Make-Your-Own Plush Minions Collection

BuildABearMinionsBuild-A-Bear has added a line of exclusive, make-your-own plush based on Universal Pictures and Illumination Entertainment’s Minions, which arrives in theaters on July 10. The collection features Minions Kevin, Stuart, and Bob, and is part of Build-A-Bear’s summer season lineup.

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