Build-A-Bear Workshop Introduces Disney Princess Collection

Build-A-Bear Workshop, the interactive retailer of customized stuffed animals, celebrated the launch of its Disney Princess bear and collection of enchanting costumes by hosting Princess Weekend, held January 11 through January 13, in stores throughout North America. Guests were given the royal treatment with paper crowns and jewel stickers to decorate in their own special way. After a crowning and knighting ceremony, guests were able to create magical memories with the new Disney Princess bear, featuring a sparkling crown and paw depicting beloved Disney Princess characters and majestic crowns.   [Read more...]

Cody Simpson Helps Kick-off Build-A-Bear’s Toys for Tots Drive

Australian teen pop singer Cody Simpson helped Build-A-Bear Workshop kick-off a nationwide weekend campaign to make donations of more than 25,000 stuffed animals to the U.S. Marine Corps Toys for Tots Foundation.

The 15-year-old singer, whose album Paradise was released this month, posed for photos with young fans and helped stuff bears with Marine families at the Build-A-Bear Workshop store on New York City’s Fifth Avenue. Build-A-Bear’s “Stuffed with Hugs” campaign will take place this weekend at stores across the country. The company is inviting guests to help make stuffed animals for free that will be donated to local Toys for Tots Foundation programs. The first 100 guests in all U.S. stores on Saturday and Sunday will have a chance to craft a stuffed animal that will be given to a needy child. More than one in five children under the age of 18 live in poverty, according to the U.S. Census Bureau.

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Power Rangers Kick Off Halloween Safety Campaign

Beginning this month, Saban Brands is launching a multi-platform national Halloween safety campaign featuring the Samurai Power Rangers and designed to reach parents and children at schools, in theaters, online, and at home.

Videos about Halloween safety featuring the cast from Power Rangers Samurai will air in movie theaters nationwide before PG- and G-rated films. Some of the tips include do not eat unwrapped candy, take a glow stick or flashlight along while trick-or-treating, never go trick-or-treating alone, stay in groups or with a parent, and more. Special bulletin board posters reinforcing safety guidelines will be distributed to more than 5,000 elementary schools across the country.

Additionally, the powerrangers.com/Halloween webpage will feature more Halloween safety tips, videos, activities, games, and resources. The Power Rangers will also be reaching parents and kids through parenting blogs, entertainment websites, and gaming portals.

Greenzys Panda Now Available at Build-A-Bear Workshop

Build-A-Bear Workshop is offering the first make-your-own Yew Yew the Greenzys Panda in stores and online at buildabear.com, starting at $25. The stuffed animal, whose fur is made from soy, arrived in time for Earth Day on April 22 and National Arbor Day on April 29. When a guest purchases Yew Yew the Greenzys Panda, the Arbor Day Foundation will plant a tree in the purchaser’s honor. Guests can visit buildabear.com/greenzys to receive a personalized digital certificate acknowledging the planted tree contribution.

Additionally, guests who purchase Yew Yew will receive exclusive gifts, to be redeemed at Bearville.com, the Build-A-Bear Workshop online entertainment destination and virtual world. Guests will receive a virtual seed that grows into a heart-shaped tree, along with themed wallpaper for their virtual Cub Condo. They will also receive 2,000 Bear Bills, the Bearville currency, and guests who purchase Yew Yew the Greenzys Panda through May 20 will receive an additional 1,000 Bear Bills.

Victoria Justice Inspires New Build-A-Bear Fashions and Accessories

Build-A-Bear Workshop has partnered with teen actress and singer Victoria Justice for branded fashions and accessories for the plush bears that will available in stores and online at buildabear.com. The collection will launch with a bear-sized T-shirt that will be available in December, followed by a red carpet-inspired dress and a Victoria Justice stuffed animal that will be introduced in 2011. Build-A-Bear fans can visit facebook.com/buildabear during the holiday season to hear Victoria’s style suggestions and fashion picks for her favorite plush animals.

Photo: Business Wire

Build-A-Bear Partners with U.S. Bank, Introduces Virtual Bank in Bearville

Build-A-Bear Workshop, as part of a partnership with U.S. Bank, has introduced a new area in its Build-A-Bear Workshop virtual world that aims to increase children’s financial literacy. The virtual U.S. Bank of Build-A-Bearville, located in the virtual train station at buildabearville.com, allows the world’s citizens to save and budget through interactive games and online activities.

The bank has similar features to real-life banks, such as ATM machines, a vault, a welcome desk, and a teller counter. When citizens visit, they will find financial and savings tips. Visitors can also deposit money for investments and play banking-themed games that encourage responsible money management. Additional ATMs will be located around town, which will teleport citizens to the new bank area when used.

U.S. Bank is the fifth-largest commercial bank in the U.S.

Build-A-Bear and Michaels Introduce Craftshop

Build-A-Bear Workshop and Michaels Stores, Inc. have partnered for Build-A-Bear Craftshop, a line of creative products and activities for kids of all ages that will be sold exclusively at over 1,020 Michaels stores in the U.S. and Canada, starting September 12.

Build-A-Bear Craftshop will include 24 make-your-own projects. Projects include a Jewelry Kit and Hair Accessory Kit, Paint-Your-Own Figurines (polar bear, bunny, and bears), as well as Make and Share crochet scarves and totes. The line will also feature Make and Play Kits for easily assembled stuffed animals, featuring embroidery floss for sewing, stuffing, a safety needle, and a complete outfit.

Build a Bear, Save a Mammal

Build-A-Bear Workshop has announced it is donating $5,000 to the Louisiana Marine Mammal and Sea Turtle Rescue Program (LMMSTRP) to help marine mammals affected by the oil spill in the Gulf of Mexico. Customers at the retailer’s stores, until June 27, can also contribute $1 during checkout, which will be donated to LMMSTRP.

Coordinated by Audubon Aquarium of the Americas, LMMSTRP is Louisiana’s primary responder in rescuing, rehabilitating, and releasing marine mammals and sea turtles.

The Audubon Nature Institute is the parent organization of LMMSTRP and is collaborating with the local U.S. Coast Guard, the Louisiana Department of Wildlife and Fisheries, and National Oceanic and Atmospheric Administration members for rescue efforts.

A Squared Entertainment to Develop Licensed Build-A-Bear Merchandise

A Squared Entertainment (A2) is partnering with Build-A-Bear Workshop to produce original multimedia entertainment for distribution online, on-air, and on other digital devices. The companies will also develop a new line of licensed merchandise––including DVDs, accessories, apparel, books, and additional branded merchandise––that will be sold outside Build-A-Bear stores in select retail outlets. A2 will manage the entertainment and external licensing program for Build-A-Bear Workshop.