China Toy Fair

Victoria Justice Inspires New Build-A-Bear Fashions and Accessories

Build-A-Bear Workshop has partnered with teen actress and singer Victoria Justice for branded fashions and accessories for the plush bears that will available in stores and online at The collection will launch with a bear-sized T-shirt that will be available in December, followed by a red carpet-inspired dress and a Victoria Justice stuffed animal that will be introduced in 2011. Build-A-Bear fans can visit during the holiday season to hear Victoria’s style suggestions and fashion picks for her favorite plush animals.

Photo: Business Wire

Build-A-Bear Partners with U.S. Bank, Introduces Virtual Bank in Bearville

Build-A-Bear Workshop, as part of a partnership with U.S. Bank, has introduced a new area in its Build-A-Bear Workshop virtual world that aims to increase children’s financial literacy. The virtual U.S. Bank of Build-A-Bearville, located in the virtual train station at, allows the world’s citizens to save and budget through interactive games and online activities.

The bank has similar features to real-life banks, such as ATM machines, a vault, a welcome desk, and a teller counter. When citizens visit, they will find financial and savings tips. Visitors can also deposit money for investments and play banking-themed games that encourage responsible money management. Additional ATMs will be located around town, which will teleport citizens to the new bank area when used.

U.S. Bank is the fifth-largest commercial bank in the U.S.

Build-A-Bear and Michaels Introduce Craftshop

Build-A-Bear Workshop and Michaels Stores, Inc. have partnered for Build-A-Bear Craftshop, a line of creative products and activities for kids of all ages that will be sold exclusively at over 1,020 Michaels stores in the U.S. and Canada, starting September 12.

Build-A-Bear Craftshop will include 24 make-your-own projects. Projects include a Jewelry Kit and Hair Accessory Kit, Paint-Your-Own Figurines (polar bear, bunny, and bears), as well as Make and Share crochet scarves and totes. The line will also feature Make and Play Kits for easily assembled stuffed animals, featuring embroidery floss for sewing, stuffing, a safety needle, and a complete outfit.

Build a Bear, Save a Mammal

Build-A-Bear Workshop has announced it is donating $5,000 to the Louisiana Marine Mammal and Sea Turtle Rescue Program (LMMSTRP) to help marine mammals affected by the oil spill in the Gulf of Mexico. Customers at the retailer’s stores, until June 27, can also contribute $1 during checkout, which will be donated to LMMSTRP.

Coordinated by Audubon Aquarium of the Americas, LMMSTRP is Louisiana’s primary responder in rescuing, rehabilitating, and releasing marine mammals and sea turtles.

The Audubon Nature Institute is the parent organization of LMMSTRP and is collaborating with the local U.S. Coast Guard, the Louisiana Department of Wildlife and Fisheries, and National Oceanic and Atmospheric Administration members for rescue efforts.

A Squared Entertainment to Develop Licensed Build-A-Bear Merchandise

A Squared Entertainment (A2) is partnering with Build-A-Bear Workshop to produce original multimedia entertainment for distribution online, on-air, and on other digital devices. The companies will also develop a new line of licensed merchandise––including DVDs, accessories, apparel, books, and additional branded merchandise––that will be sold outside Build-A-Bear stores in select retail outlets. A2 will manage the entertainment and external licensing program for Build-A-Bear Workshop.