Build-A-Bear to Debut First-Ever Multimedia Plush Line, Honey Girls

Build-a-bear-logoBuild-A-Bear Workshop Inc. has launched its first-ever multimedia product line, Honey Girls. The three plush characters, which are available in stores and online, come to life through an interactive app featuring a story of friendship, songs, and music videos.

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Build-A-Bear Opens Newest Store at Empire State Building

Build-a-bear-logoOn July 1, Build-A-Bear will be moving into a new location in the iconic Empire State Building. The opening comes just a few weeks after the company launched another store inside Toys “R” Us at Times Square.

The new stores represent an effort by Build-A-Bear to provide the most engaging experiences for customers in New York City. The stores feature themed New York merchandise, including NYC T-shirts and hoodies, and numerous sports team outfits, such as the New York Yankees and Mets, Giants and Jets, and more.

The Boys and Girls Club of Madison Square will be on-hand for the ribbon-cutting.

eOne Announces Build-A-Bear Partnership for Peppa Pig Product Line

Jan26.PeppaPigEntertainment One Licensing (eOne) has entered into a new partnership with Build-A-Bear Workshop for preschool favorite Peppa Pig. The new product will debut online and in Build-A-Bear Workshops in the UK starting October 9, and in the U.S. and Australia during the following months.

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Build-A-Bear Debuts Exclusive, Make-Your-Own Plush Minions Collection

BuildABearMinionsBuild-A-Bear has added a line of exclusive, make-your-own plush based on Universal Pictures and Illumination Entertainment’s Minions, which arrives in theaters on July 10. The collection features Minions Kevin, Stuart, and Bob, and is part of Build-A-Bear’s summer season lineup.

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Build-A-Bear Launches Promise Pets Line, Fosters Pet Responsibility with New App

Build-A-Bear has launched its newest product line, Promise Pets, a realistic pet plush collection that features a complementary mobile app, which families can download to bring the experience of pet care to life.

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Macy’s Holiday Arcade to Offer Toys from Build-A-Bear, Madame Alexander, Gund, and More

MacysLogoMacy’s will be introducing the Holiday Arcade, in-store gifting shops offering customers an eclectic assortment of distinctive and playful options for their holiday shopping lists. These shops will launch at six Macy’s locations between late October and mid-November:

The Holiday Arcade at five locations including Macy’s South Coast Plaza, Macy’s Union Square, Macy’s State Street, Macy’s Herald Square, and Macy’s Center City will be home to exclusive Build-A-Bear Workshop shop-in-shops. Visitors will have the opportunity to customize Build-A-Bear stuffed animals, as well as licensed products such as figures from Disney’s Frozen and Marvel’s superheroes. [Read more...]

Build-A-Bear Workshop Opens Pop-Up Shop in Times Square

Times_Square_Grand_Opening_PhotoJust in time for the holidays, Build-A-Bear Workshop has opened a new pop-up workshop in Times Square, New York. Primly located at 1619 Broadway, this new shop is officially open to the public after a ceremonious ribbon cutting by Build-A-Bear CEO Sharon John Tuesday morning.

The new store celebrates the arrival of Olaf, Elsa Bear, and Anna Bear, merchandise that is exclusively available at Build-A-Bear Workshops.

The first 200 guests to arrive were invited to build a “Stuffed with Hugs” bear that will be donated to a local charity.

Build-A-Bear Workshop Partners with Hasbro for My Little Pony Plush

buildabear_5Build-A-Bear Workshop will bring the My Little Pony brand to store shelves with a collection of characters under license from Hasbro Inc. Arriving April 1, Pinkie Pie and Rainbow Dash will be available at Build-A-Bear Workshop stores throughout North America and online at Buildabear.com. The first ever make-your-own My Little Pony plush allows customers to personalize the characters.

Build-A-Bear Workshop stores nationwide will hold a series of special events from April 1 through April 7. Customers and associates will be encouraged to dress up in their favorite My Little Pony fashions. Additionally, while making a My Little Pony friend, guests can take a pony personality quiz, recite the pony promise, and learn how to style their pony’s hair with a special hair care brochure. Pinkie Pie has signature pink locks, and Rainbow Dash has a multi-colored mane that can be brushed, combed, and braided. Guests can dress Pinkie Pie and Rainbow Dash in their signature capes or a variety of other fashions.

Cody Simpson Helps Kick-off Build-A-Bear’s Toys for Tots Drive

Australian teen pop singer Cody Simpson helped Build-A-Bear Workshop kick-off a nationwide weekend campaign to make donations of more than 25,000 stuffed animals to the U.S. Marine Corps Toys for Tots Foundation.

The 15-year-old singer, whose album Paradise was released this month, posed for photos with young fans and helped stuff bears with Marine families at the Build-A-Bear Workshop store on New York City’s Fifth Avenue. Build-A-Bear’s “Stuffed with Hugs” campaign will take place this weekend at stores across the country. The company is inviting guests to help make stuffed animals for free that will be donated to local Toys for Tots Foundation programs. The first 100 guests in all U.S. stores on Saturday and Sunday will have a chance to craft a stuffed animal that will be given to a needy child. More than one in five children under the age of 18 live in poverty, according to the U.S. Census Bureau.

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Report: More Than Half of Children Own a Toy Based on a Virtual World

Moshi Monsters

Dubit Research has released a new study focused on the popularity of toys based on online worlds. The study looked at Disney’s Club Penguin, Mind Candy’s Moshi Monsters, Build-a-Bearville, Poptropica, and Webkinz.

In the survey of 500 kids, 55 percent of children owned a toy from at least one of these games. Disney’s Club Penguin took the top spot with 32 percent of children owning a Club Penguin-branded toy. Moshi Monsters was a close second with 24 percent, followed by Build-A-Bearville (16 percent), Webkinz (5 percent), and Poptropica (2 percent).

Most of the surveyed children, 73 percent, had played at least one of these online games, with half having played Club Penguin and 47 percent stating that they have played Moshi Monsters.

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