China Toy Fair


Hasbro Shows Off New Transformers Toys at Comic-Con International

SuperionAt Comic-Con International: San Diego last week, Hasbro unveiled new toys from next year’s Transformers lines, including Transformers: Robots in Disguise and Transformers Generations.

Transformers: Robots in Disguise, based on the upcoming animated series, features new designs for favorite Transformers such as Bumblebee and Sideswipe, as well as new characters including Underbite and Strongarm. Meanwhile, the Transformers Generations line gets a new theme next year: Combiner Wars, which lets fans build Combiner figures such as Superion and Menasor, or customize their own. Voyager Scale figures act as the torso, while interchangeable Deluxe Scale figures serve as the arms and legs.

Her Universe to Release Transformers Fashion Line

HerUniverse.TransformersclothingHer Universe has announced that it will collaborate with Hasbro to create an all-female fashion line based on the Transformers universe.

Fans of Transformers products will now be able to purchase dresses, fashion and athletic tops, tanks, and leggings featuring popular characters such as Optimus Prime, Bumblebee, and the Dinobots. The clothing line will be available in the U.S. and Canada at retailers such as Hot Topic and online at heruniverse.com.

Ashley Eckstein, who launched Her Universe with The Araca Group in 2010, wanted to create a line that appeals to female viewers because this demographic is often overlooked in the Transformers product lineup.