Bunch O Balloons Remains No. 1 Selling Toy in Q1 and Q2

bunchoballoonsZuru‘s Bunch O Balloons is once again the No. 1 selling toy in Q1 and Q2 of 2017 in the U.S. for the second year in a row across all categories.

The water balloon line had its biggest sales at retail to date this year, increasing by 46 percent year-over-year across major retailers based on retailer sales data. A Bunch O Balloons #UnleashSummer marketing campaign also generated more than 2 billion media impressions, resulting in the Bunch O Balloons 3-pack recording its biggest week of sales to date during the week of July 2.

Bunch O Balloons creates more than 100 water balloons in 60 seconds. The line in 2017 included a Minions-licensed Bunch O Balloons and the Filler Soaker, which fills up the water balloons without a water hose and doubles as a blaster. Zuru plans to expand the line with new launches next year, including a new license and a play on water slides.

First Bunch O Balloons #SplashMob Features Top Dance Talent

Dancer Fik-Shun, in collaboration with Bunch O Balloons, surprised unsuspecting pool party goers with an epic #SplashMob performance in Los Angeles. The pool party was attended by over 50 World of Dance performers, including Autumn Miller, the Miniotics Dance Crew, Hall of Fame Dance Team, and Soul Fresh. [Read more...]

World of Dance, Zuru Partner to #UnleashSummer Fun

bunchoballoons

Zuru and World of Dance partnered to create content that promotes Zuru’s Bunch O Balloons water balloons as a summer activity.

The program includes multiple styles of marketing, including user-generated content, events that feature the dance community using Bunch O Balloons, and a sponsorship of the World of Dance summer events in the U.S.

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Zuru Secures Patent for Bunch-O-Balloons, Vows to Enforce It Against Knock-Offs

ZuruLogoZuru Bunch-O-Balloons has been granted a U.S. patent, which has been extended to broader territories across the globe.

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Zuru Bunch O Balloons to Launch Experiential Marketing Campaign, Plans Big Splash at The Color Run

ZuruLogoLast year, Bunch O Balloons raised close to $1 million, thanks to a highly successful Kickstarter campaign. Now the product, already launched by Zuru Toys, will make its promotional debut with a guerrilla and experiential marketing campaign this spring. In addition, Bunch O Balloons is expected to receive widespread support across retailers in anticipation of summer.

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Zuru Signs Global Deal with Bunch O Balloons

BunchOBalloonsZuru has signed a global exclusive deal with Bunch O Balloons, which raised close to $1 million through the crowd-funding site Kickstarter.

Bunch O Balloon’s design allows for 100 water balloons to be filled in less than 60 seconds. The balloons are also self-tying, eliminating the step of tying regular balloons.

“We chose to work with Zuru because of their vast global network, marketing ability, and their expertise in automating production,” says Josh Malone, the creator of Bunch O Balloons. “They have an ability to work quickly, and much like us, are a family-run business who are incredible people to work with, and we are excited to be moving forward with them.”

Bunch O Balloons will be hitting the U.S. market next spring.

Bunch O Balloons Kickstarter Campaign Blows by Funding Goal

bunch o balloonsInventor Josh Malone brainstormed and experimented for a few years to create a device that would allow his family to prepare for their water balloon fights easily and quickly. On July 22, Malone brought his creation, Bunch O Balloons, to Kickstarter for pre-order. Just 13 days later, he has raised more than 70 times his initial funding goal and experienced overwhelming support from beyond the core tech-oriented crowdfunding community.

One Bunch O Balloons pack features three stems, with each stem containing 37 balloons. Each balloon is attached to a stem by a hose coupling and then secured to the coupling by a small O-ring. Users screw the stem onto a hose and turn the water on, allowing the balloons to fill simultaneously. When the balloons are full, the user lightly shakes the system and each balloon falls off, cinched shut by its o-ring, allowing users to fill and tie 100 balloons in just one minute. [Read more...]