Burger King restaurants and MGA Entertainment (MGAE) have entered into a deal for a global promotion featuring MGAE’s Lalaloopsy brand. Burger King restaurants will feature Lalaloopsy accessories in Kids’ Meals globally through June 21.
Burger King restaurants and DHX Brands will team up for a global promotion for DHX’s boys’ action property, Slugterra. Burger King restaurants will feature Slugterra alongside Lalaloopsy toys in Kids’ Meals globally throughout May. Guests will have four different Slugterra toys to choose from and collect during the month.
Twentieth Century Fox Consumer Products and Burger King Worldwide Inc. have introduced digitally interactive The Simpsons toys to Burger King Kids Meals. Beginning September 29 in North American and Latin America, Burger King Kids Meals come with one of six unique Simpsons superhero toys, each featuring a superpower brought to life through a digital game.
The Simpsons Kids Meal toys serve as virtual joy sticks that allow kids to interact with the digital game through motion detection technology and the use of a webcam. At bkcrown.com, users can battle a range of villains directly from Springfield, as each character features its own game environment and three levels of increasing difficulty. Players earn points by hitting their targets using their superhero’s unique superpower, which may include throwing pies or shooting radioactive rays. The six Simpsons superheroes include Radioactive Man, Pie Man, Cupcake Kid, Fallout Boy, Clobber Girl, and Stretch Dude.
The Simpsons Kids Meal interactive toys and digital games were conceived by Surge Innovations and executed through its digital partner, Pod Digital Design.