Burger King restaurants and MGA Entertainment (MGAE) have entered into a deal for a global promotion featuring MGAE’s Lalaloopsy brand. Burger King restaurants will feature Lalaloopsy accessories in Kids’ Meals globally through June 21.
Burger King restaurants and DHX Brands will team up for a global promotion for DHX’s boys’ action property, Slugterra. Burger King restaurants will feature Slugterra alongside Lalaloopsy toys in Kids’ Meals globally throughout May. Guests will have four different Slugterra toys to choose from and collect during the month.
Twentieth Century Fox Consumer Products and Burger King Worldwide Inc. have introduced digitally interactive The Simpsons toys to Burger King Kids Meals. Beginning September 29 in North American and Latin America, Burger King Kids Meals come with one of six unique Simpsons superhero toys, each featuring a superpower brought to life through a digital game.
The Simpsons Kids Meal toys serve as virtual joy sticks that allow kids to interact with the digital game through motion detection technology and the use of a webcam. At bkcrown.com, users can battle a range of villains directly from Springfield, as each character features its own game environment and three levels of increasing difficulty. Players earn points by hitting their targets using their superhero’s unique superpower, which may include throwing pies or shooting radioactive rays. The six Simpsons superheroes include Radioactive Man, Pie Man, Cupcake Kid, Fallout Boy, Clobber Girl, and Stretch Dude.
The Simpsons Kids Meal interactive toys and digital games were conceived by Surge Innovations and executed through its digital partner, Pod Digital Design.
Nelvana Enterprises and d-rights Inc. announced that Beyblade toy premiums will be featured in a Kids Meal promotion launching at Burger King restaurants in 70 countries. Each Kids Meal will include one of four different Beyblade toys that let kids race and battle it out.
The meals will be available at participating Burger King restaurants in territories worldwide, including the U.S., Canada, Latin America, Europe (excluding France), New Zealand, and the Middle East. The program follows last year’s successful Beyblade Burger King Kids Meal promotion, which featured Beyblade action racer toys and was available in more than 3,300 restaurants across international markets. This year’s program expands to include the U.S. and Canada and will be available at more than 11,000 locations and supported with on-air, online, and in-restaurant promotion.
Following the re-launch of the Beyblade TV series and toy line, this popular franchise is now in more than 80 countries with more than 200 licensees. Beyblade has consistently ranked as the No. 1 battling toy brand for kids and in this year the brand will witness a global regeneration with the launch of Beyblade: Shogun Steel.
Following last year’s debut partnership with the Burger King brand, Discovery Communications is teaming up with the restaurant chain again. The new line of premiums, featuring space-themed Discovery Kids items in every BK Kids Meal sold at participating restaurant locations across the U.S. and Canada.
Now customers can receive one of six space-themed Discovery Kids premiums crafted to promote learning and exploration, including a Red Planet Reveal Mars Rover, Orion Zero-G Astronaut, and Launch Center Rocket Discs. Each toy comes with a collectible card that unlocks activities and provides information about space exploration. This line of products from the Discovery Kids brand encourages kids to use their imaginations to actively explore the world around them and discover their inner space explorer.
Cut the Rope, the app from ZeptoLab, will be making its big screen debut exclusively in National CineMedia’s FirstLook pre-show in movie theaters across the country.
Now through October 25, special Cut the Rope video content, including an all-new animated short starring Om Nom, will run in NCM’s FirstLook prior to select screenings of G- and PG-rated films.
ZeptoLab has also entered into a promotional partnership with Burger King. Beginning next March, the promotion will include a fully integrated marketing campaign that includes in-restaurant merchandising with a collection of toys featuring Om Nom. With the partnership, the toys will come to life through corresponding all-new game levels released weekly via the Burger King website. Patrons of the restaurant will receive one toy as part of the kids’ meal, plus a custom code that will unlock the themed game.
Additionally, Imagine Publications will launch a range of bilingual and French activity books for Canada. The deal was brokered by Studio Licensing, Inc. Activity books will include giant pads, puzzles, boards, magnets, sticker and coloring books, and paint books. Other items include flash cards and surprise bags. The products will be available next summer.
The Joester Loria Group, licensing agency for Pinkalicious, announces a partnership with Burger King Corp. (BKC) for a springtime promotion known as the BK Crown Program. During this time, customers will receive one of six Pinkalicious-themed premiums with the purchase of a kids meal, which range from tiaras and wands to dolls and jewelry. BKC will support the Pinkalicious promotion with an online presence on BKCrown.com which will showcase interactive Pinkalicious fun and games. The promotion began April 23 and will end on June 3
This post was originally written by Ericka Johnson and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
Muster up your best “Doh!” in preparation for a celebration for the most-watched U.S. television program and the longest scripted show in television history—aka The Simpsons.
To mark the record-breaking 500th episode, to air in February, Twentieth Century Fox Consumer Products is throwing a yearlong celebration. This will include specially tailored brand initiatives created to appeal to the franchise’s wide fan base, a new global retail partnership, and a worldwide QSR campaign with Burger King Corp.
The commemoration starts in September and will continue throughout the show’s upcoming 23rd season. Fox Consumer Products’ new launches will include a “Ladies of Springfield” brand for fashion-forward female fans. The accessories will feature Marge and her two sisters, Patty and Selma. There also will be numerous products based on Duff Beer for male fans.
Burger King restaurants across America will turn “Pinkalicious” this spring in a new partnership with Harper Collins and Pinkalicious, the children’s book property that celebrates the love of pink and the magical world of its heroine. The national Burger King Kids Meal promotion will kick off March 1st.
With the purchase of a Burger King Kids Meal, customers will receive one of four pinkatastic toys including a Pinkalicious figurine with ring comb, a Pinkalicious Star Bright Wand, a Pinkalicious tiara, or Pinkalicious hair play barrettes. Burger King will also distribute Adventures Newsletters in-restaurant featuring Pinkalicious. Each newsletter will also include a limited edition poster.