Discovery Communications Reteams with Burger King for BK Kids Meal Promotion

January 21, 2013 By

Following last year’s debut partnership with the Burger King brand, Discovery Communications is teaming up with the restaurant chain again. The new line of premiums, featuring space-themed Discovery Kids items in every BK Kids Meal sold at participating restaurant locations across the U.S. and Canada.

Now customers can receive one of six space-themed Discovery Kids premiums crafted to promote learning and exploration, including a Red Planet Reveal Mars Rover, Orion Zero-G Astronaut, and Launch Center Rocket Discs. Each toy comes with a collectible card that unlocks activities and provides information about space exploration. This line of products from the Discovery Kids brand encourages kids to use their imaginations to actively explore the world around them and discover their inner space explorer.

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Cut the Rope to Appear in Movie Theater Pre-Show, Burger King Promotion

October 1, 2012 By

Cut the Rope, the app from ZeptoLab, will be making its big screen debut exclusively in National CineMedia’s FirstLook pre-show in movie theaters across the country.

Now through October 25, special Cut the Rope video content, including an all-new animated short starring Om Nom, will run in NCM’s FirstLook prior to select screenings of G- and PG-rated films.

ZeptoLab has also entered into a promotional partnership with Burger King. Beginning next March, the promotion will include a fully integrated marketing campaign that includes in-restaurant merchandising with a collection of toys featuring Om Nom. With the partnership, the toys will come to life through corresponding all-new game levels released weekly via the Burger King website. Patrons of the restaurant will receive one toy as part of the kids’ meal, plus a custom code that will unlock the themed game.

Additionally, Imagine Publications will launch a range of bilingual and French activity books for Canada. The deal was brokered by Studio Licensing, Inc. Activity books will include giant pads, puzzles, boards, magnets, sticker and coloring books, and paint books. Other items include flash cards and surprise bags. The products will be available next summer.

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Pinkalicious Partners with Burger King Corp for Program Promotion

May 3, 2012 By

The Joester Loria Group, licensing agency for Pinkalicious, announces a partnership with Burger King Corp. (BKC) for a springtime promotion known as the BK Crown Program. During this time, customers will receive one of six Pinkalicious-themed premiums with the purchase of a kids meal, which range from tiaras and wands to dolls and jewelry. BKC will support the Pinkalicious promotion with an online presence on BKCrown.com which will showcase interactive Pinkalicious fun and games. The promotion began April 23 and will end on June 3

This post was originally written by Ericka Johnson and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

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A Year of Celebrating To Mark The Simpsons’ 500th Episode

June 20, 2011 By

Muster up your best “Doh!” in preparation for a celebration for the most-watched U.S. television program and the longest scripted show in television history—aka The Simpsons.

To mark the record-breaking 500th episode, to air in February, Twentieth Century Fox Consumer Products is throwing a yearlong celebration. This will include specially tailored brand initiatives created to appeal to the franchise’s wide fan base, a new global retail partnership, and a worldwide QSR campaign with Burger King Corp.

The commemoration starts in September and will continue throughout the show’s upcoming 23rd season. Fox Consumer Products’ new launches will include a “Ladies of Springfield” brand for fashion-forward female fans. The accessories will feature Marge and her two sisters, Patty and Selma. There also will be numerous products based on Duff Beer for male fans.

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The Toy Book’s Toy Report 03/01/10

March 2, 2010 By

Catch up on last week’s news! Read The Toy Book Toy Report for 03/01/10.

To view click here.

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Burger King Goes Pinkalicious

February 25, 2010 By

Burger King restaurants across America will turn “Pinkalicious” this spring in a new partnership with Harper Collins and Pinkalicious, the children’s book property that celebrates the love of pink and the magical world of its heroine.  The national Burger King Kids Meal promotion will kick off March 1st.

With the purchase of a Burger King Kids Meal, customers will receive one of four pinkatastic toys including a Pinkalicious figurine with ring comb, a Pinkalicious Star Bright Wand, a Pinkalicious tiara, or Pinkalicious hair play barrettes.  Burger King will also distribute Adventures Newsletters in-restaurant featuring Pinkalicious. Each newsletter will also include a limited edition poster.

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