Joester Loria Group Brokers Deals for The World of Eric Carle

The World of Eric Carle has renewed its license with master toy partner Kids Preferred for an additional four years in a deal brokered by The Joester Loria Group.

Kids Preferred has been a partner for more than 7 years with successful programs consisting of plush, plastic, and wood developmental toys in retail accounts including Babies “R” Us, Buy Buy Baby, Kohl’s, Sears, and Barnes & Noble. Kids Preferred continues to develop a wide range of innovative toys that encourage early developmental skills and playful learning for infants and toddlers. New introductions and expanded retail programs this year will include the following Target, Kohl’s, and Babies “R” Us. [Read more...]

Zazoo Kids Creates Two New Photo Clocks

Zazoo Kids has expanded its Photo Clock collection by adding two new styles for a total of seven clocks. Parents can download personalized images for mornings, nights, special occasions, and holidays. The clocks tell children can’t read a clock yet when to go to bed, stay in bed, or start the day.

The photo clocks come with pre-programmed awake and asleep images. Parents can also personalize their child’s photo clock with personal digital photos. The clock features a rotating photo frame, an alarm clock, video, music, an audio book, and a calendar. It also comes with 11 children’s songs from artists including Milkshake and Little Miss Ann.

The Zazoo Photo Clock can be purchased online at www.zazookids.com, www.csn.com, www.brookstone.com. www.bestbuy.com, www.buybuybaby.com, and kids.discovery.com and found in select retail stores.

Ingenuity Releases First Washable Playard

Life just got a little easier thanks to the latest innovation from InGenuity. Disney Baby The Lion King Premier Washable Playard is the first full-size playard made of fabrics that easily zip off in approximately a minute for machine washing. This playard provides a hassle-free way to wash away germs, allergens, bacteria and dirt, answering moms’ need for a playard that can be kept as fresh as the rest of baby’s bedding.

Emphasizing cleanliness, convenience, and adjustability, the washable playard, provides the most comfortable environment for baby with modern benefits for mom. Loaded with great features like the One Less Step folding system that allows for easy portability, mom can fold and take this on the go without removing the playard’s bassinet. The elevated changing table  pivots out of the way when not in use. The organizer tray and fabric toy bar with two plush toys are also removable.

Other key features include a unique bassinet design with adjustable mattress and range of incline for baby’s comfort; sleek fabric styling designed to complement modern home décor; and the Soothing Sounds Station that plays melodies and nature sounds to calm and comfort baby.

The Lion King Premier Washable Playard is available now at Babies”R”Us. Other Ingenuity products, including the Java Jungle Collection, Coco Cafe Collection, Sumner Collection, and the Shiloh Collection, are available at Target, Walmart, and Buy Buy Baby. To learn more, visit www.ingenuitybaby.com.