On the Hunt with Jordan Hembrough

When you step inside Hollywood Heroes in Westwood, N.J., you can literally smell the nostalgia (for those of you who are unfamiliar, nostalgia smells similar to dust-covered cardboard and childhood memories—but like, in a good way). In the collectible toy shop, bright lights beam down on glass cases displaying superhero relics with more than 40 years under their utility belts, making these toys anything but child’s play.

Owner of Hollywood Heroes and star of the reality TV show Toy Hunter, Jordan Hembrough poses with a plush version of himself.

Owner of the shop and star of the Travel Channel series Toy Hunter, Jordan Hembrough is an expert in the art of toy collecting, with more than 25 years of professional experience dealing toys. However, toys were always an integral part of Hembrough’s life. From schoolyard selling, Hembrough entered the big-time after college, when he secured a job as a buyer for StarLog, a chain of science-fiction-focused retail stores. Despite a lack of business background, Hembrough eventually went on to launch his own company, Hollywood Heroes. “I had the passion, and I think sometimes passion will drive you more than a business plan,” he says. [Read more...]

Jakks Teams Up with Skechers for New miWorld, Cabbage Patch Kids Toys

JakksJakks Pacific Inc. has entered a long-term licensing agreement with Skechers USA Inc. to manufacture, distribute, and market a line of toys and products inspired by the Skechers and Twinkle Toes brands. The agreement encompasses multiple product categories, including collectibles, dress-up, and role play.

Jakks will launch a miWorld Skechers play set, allowing kids to build and design their very own Skechers mini replica store, and to play in ways that are authentic to the lifestyle footwear brand. The play set will be compatible with the miWorld Mall DreamPlay app, which brings the miWorld play sets to life on smartphone and tablet devices. [Read more...]

Toys “R” Us Canada Honors Jakks Pacific for Cabbage Patch Kids Launch

JakksJakks Pacific was honored with the 2013 Product Launch of the Year award from Toys “R” Us Canada. Toys “R” Us recognized Jakks Pacific both for its overall business partnership, as well as the exceptional launch of the 30th anniversary of Cabbage Patch Kids last year.

toysrus“We accept this award with gratitude and look forward to continually growing our partnership with Toys “R” Us, as we bring innovative products to all children,” said Steve Morris, senior vice president of Jakks Pacific Canada.

For the anniversary, Jakks Pacific Canada and Toys “R” Us Canada appealed to multiple generations with a program that included media events, exclusive product offerings, and a 30th birthday celebration in select Toys “R” Us stores throughout Canada. The award marks the third consecutive year that Jakks has received an honor by the toy retailer.

Cabbage Patch Kids and Jakks Pacific Help Build Voter Awareness

President Barack Obama and First Lady Michelle Obama, Vice President Joe 
Biden, Presidential Candidate Mitt Romney, and Vice Presidential Candidate Paul Ryan are recreated as highly unique and collectible Cabbage Patch Kids that will be auctioned on eBay starting Tuesday, October 30. All proceeds from the auction will go toward engaging and mobilizing political power for young people in the U.S. and will benefit Rock the Vote, a non-partisan, non-profit organization.

The 
exclusive Presidential Kids were created by Jakks Pacific, Inc., to raise awareness of this year’s
election with voters young and old and to celebrate the rich tradition and pop-culture relevance of the lovable and adoptable Cabbage Patch 
Kids. The Presidential Kids will be available for bidding on eBay Giving Works from October 30 to November 6 at cpkauctionforcharity.com.

Jakks Pacific is the master toy licensee for the Cabbage Patch Kids, and a variety of Cabbage Patch Kid products are now available at major retailers nationwide. Visit www.jakks.com for more information.

Top 20 Chosen by Children’s Museum Visitors and Fans

The results are in and more than 20,000 Children’s Museum of Indianapolis online visitors and fans have voted for their favorite toys from the last century. It is all part of the “100 Toys (& their Stories) that Define Our Childhood” interactive in which the museum asked people to choose the top 20 toys to represent the last 100 years. This list of 20 iconic toys includes: G.I. Joe, Transformers, Lego Toys, Barbie, View-Master, Bicycle, Play-Doh, Crayons, Cabbage Patch Kids, Monopoly, Etch a Sketch, Spirograph, Hot Wheels, Candy Land, Lincoln Logs, Raggedy Ann, Little Golden Books, Mr. Potato Head, Roller Skates, and Silly Putty.

The public is once again invited to vote for their favorites among the top 20 to rank the toys, which will ultimately determine the Gold, Silver, and Bronze winners.

Voting to determine the final order for the top 20 runs through Sept. 7, and results will be announced to the public on September 11. To view the top 20 list of toys, vote, and share your own toy story, visit The Children’s Museum of Indianapolis online at www.childrensmuseum.org/100toys.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Children, Families Vote on “100 Toys that Define Our Childhood”

The Children’s Museum of Indianapolis is asking children and families to choose their favorite toys as part of the museum’s new project “100 Toys (& their Stories) that Define Our Childhood.” This interactive program is organized by The Children’s Museum to encourage children and significant adults in their lives to vote for their favorites from a list of 100 iconic and multi-generational toys from the museum’s collection. These toys represent fun and imaginative ways children have played over the last century.

Curators from The Children’s Museum chose 100 objects from the museum’s collection from the last 100 years (1910-present) to which many children and adults will relate. Toys included were picked for many reasons including popularity, such as the Cabbage Patch Kids of the 1980s and the Beanie Babies of the 1990s, and long-term success stories, such as crayons and the red wagon. Voters are also encouraged to share memories of their favorite toys and why a particular toy was meaningful to them or their family.

Public voting will continue until Aug. 17, at which time the 20 toys with the most votes will be revealed and put on display at the world’s largest children’s museum. The public will once again be asked to vote to rank the 20 toys to determine the final order of the “Top 20″ and the Bronze, Silver, and Gold winners to be announced in mid-September.

To view the full list of toys, vote and share your own toy story, visit The Children’s Museum of Indianapolis online at www.childrensmuseum.org/100toys.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

New Generation of Cabbage Patch Kids

Cabbage Patch Kids Fashionality

A new set of Cabbage Patch Kids are joining the deeply rooted multi-generation brand. Jakks Pacific, Inc. and Cabbage Patch Kids property owner Original Appalachian Artworks Inc. announced the Connecting Generations campaign for the new Cabbage Patch Kids Fashionality line. The line is just like the original Cabbage Patch Kids but with contemporary fashions and personalities that appeal to today’s kids.

Parents and grandparents can now share the joy of adopting a Cabbage Patch Kid and help younger kids create their own Cabbage Patch family tree. Jakks’ new crop of one-of-a-kind Cabbage Patch Fashionality kids are 14 inches tall with silky hair. Each Kid has a different Fashionality style that both little girls and boys can relate to. The 12 unique personalities range from “prepsters” and “skateboarders” to “girly girls” and “artsy” girls.

Just like the older generation of Cabbage Patch Kids, each Kid comes with a one-of-a-kind name, a birth certificate, and an adoption paper. As a bonus, kids will receive a unique code to download the  Cabbage Patch Kids Video “The New Kid.” The new Cabbage Patch Kids are available at retailers nationwide for $34.99 and is for ages 3 and up.

TMNT Producer Granted Cabbage Patch Kids Movie Rights

Original Appalachian Artworks, Inc. (OAA), the owner of the Cabbage Patch Kids property, has granted CWA Carlin West Agency and film and television producer Galen Walker the rights to create an animated television special based on the Cabbage Patch Kids. Walker is most noted for producing the animated Teenage Mutant Ninja Turtles movie and for being the producer of the next live-action TMNT feature with Paramount.

Grand Opening of BabyLand General Hospital Set for Mother’s Day Weekend

Cabbage Patch Kids creator Xavier Roberts has announced that the grand opening of BabyLand General Hospital will take place on May 8 in Cleveland, Ga. The Official Grand Opening Celebration and Family Reunion, held during Mother’s Day weekend, will honor past, present, and future moms and dads who have loved and cared for their Cabbage Patch Kids.

The official celebration will begin at 9 a.m. at 300 N.O.K. Drive and will continue throughout the day with activities, entertainment, prize drawings, and costume characters. Roberts will also make a special appearance to sign, with proof of purchase, Cabbage Patch Kids adopted at BabyLand General Hospital and from www.cabbagepatchkids.com, during the week of May 2 to May 8. The appearance will mark Roberts’ first public signing in almost seven years.

[Read more...]