Toys “R” Us Canada Honors Jakks Pacific for Cabbage Patch Kids Launch

JakksJakks Pacific was honored with the 2013 Product Launch of the Year award from Toys “R” Us Canada. Toys “R” Us recognized Jakks Pacific both for its overall business partnership, as well as the exceptional launch of the 30th anniversary of Cabbage Patch Kids last year.

toysrus“We accept this award with gratitude and look forward to continually growing our partnership with Toys “R” Us, as we bring innovative products to all children,” said Steve Morris, senior vice president of Jakks Pacific Canada.

For the anniversary, Jakks Pacific Canada and Toys “R” Us Canada appealed to multiple generations with a program that included media events, exclusive product offerings, and a 30th birthday celebration in select Toys “R” Us stores throughout Canada. The award marks the third consecutive year that Jakks has received an honor by the toy retailer.

Celebrity-Inspired Cabbage Patch Kids Dolls to Benefit Children’s Charity

Timed to National Adoption Month (November), celebrities Steven Tyler, Al Roker, Katherine Heigl, Kristin Chenoweth, and Raven-Symoné have been recreated as Cabbage Patch Kids for an eBay auction to benefit the Children’s Action Network (CAN). CAN is a national adoption awareness organization dedicated to finding homes for children in the U.S. who are in foster care. Jakks Pacific, master toy licensee for the Cabbage Patch Kids, created the exclusive Celebrity Cabbage Patch Kids.

Through November 17, fans can bid on the dolls at The dolls highlight the stars’ distinctive features, including Steven Tyler’s rocker-inspired outfit and mic stand; Al Roker’s signature glasses and tailored suit; Katherine Heigl’s favorite red carpet couture; Kristin Chenoweth’s royal blue ball gown; and Raven-Symoné’s trendy romper and blinged out platform heels. Each Celebrity ’Kid will also come with its own autographed birth certificate.

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