DHX Media Acquires Cookie Jar Entertainment

DHX Media has acquired the business of Cookie Jar Entertainment to create Canada’s largest independent children’s entertainment company. The deal will be completed in mid-October, subject to a number of conditions including shareholder and regulatory approvals.

Properties will include Yo Gabba Gabba!, Rastamouse, Franny’s Feet, Animal Mechanicals,  Kid vs. Kat, Angela Anaconda, Martha Speaks, as well as Caillou, Inspector Gadget, Strawberry Shortcake, Care Bears, The Doodlebops, and Johnny Test.

The transaction implies an enterprise value for Cookie Jar of $111 million. DHX expects to realize cost synergies, which should be achieved within the first year following the closing of the transaction.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

ID Toys Named Master Toy Licensee for Caillou in North America

CPLG, the licensing arm of Cookie Jar Entertainment, has signed Montreal-based ID Toys as the North American master toy licensee for Caillou. The line, to launch in the U.S. this spring, will introduce more than 14 new SKUs of Caillou-branded toys, including figures, play sets, puzzles, bath toys, and plush. Among the toys are Caillou wood puzzles, figure tubes, bath time vehicles, and 14-inch classic dolls. The line will be showcased at Toy Fair in New York City.

Image Credit: PBSKids.org

The Toy Book’s Toy Report 12/01/09


Catch up on last week’s news! Read The Toy Book Toy Report for 12/01/09.

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Famoso Picked as Mexican Toy Licensee for Caillou

Cookie Jar Entertainment has appointed Famoso as the exclusive toy licensee for Caillou. The deal is for Mexico. Famoso’s range of products includes 36cm figures, bath toys, vehicles, toy trains, dolls, and a toy farm. The products are now available at major retail stores throughout Mexico such as Soriana, Jugetron, Liverpool, and Palacio de Hierro, as well as specialty stores.