China Toy Fair


Guess How Much I Love You Series to Premiere March 23

Preschool animated series Guess How Much I Love You—The Adventures of Little Nutbrown Hare will premiere on March 23 as part of the programming lineup for Disney Junior’s launch day as a 24-hour network. 
The series, featuring 52 x 11-minute episodes, is the first adaptation of the classic Guess How Much I Love You picture book, written by Sam McBratney, illustrated by Anita Jeram, and published globally by Candlewick Press/Walker Books. CCI Entertainment holds the worldwide television distribution rights and licensing rights in Latin America, Asia, Middle East, and Africa. Candlewick Press/Walker Books holds the global TV tie-in publishing rights and the rights for licensing the series in North America and Europe, in addition to the global licensing rights for the classic picture book.

This post was originally written by Elizabeth A. Reid and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Walker Books Announces New Where’s Waldo Publishing Program

Classic Media has appointed The Walker Group, consisting of Walker Books UK, Candlewick Press, and Walker Books Australia, to create a new global publishing program for the popular Where’s Waldo? books.

This first-ever spin-off program for Where’s Waldo? will feature new material that will be released across a variety of formats. The new range, to debut in 2012 in honor of Waldo’s 25th birthday, will be designed to complement the original Where’s Waldo? collection, which was designed by Martin Handford.