Sweet Suite 2016

Marvel Debuts Black Panther Merchandising Program

black panther comicMarvel is rolling out a new merchandising program inspired by Black Panther in time for his first appearance as part of the Marvel Cinematic Universe, a new comic book written from Ta-Nehisi Coates, and 50th anniversary. The campaign will touch on all major categories including publishing, apparel, toys, collectibles, home goods, and more.

The licensing program features a wide range of products inspired by both the new Marvel comic book debuting April 6th and Black Panther’s first film appearance in Marvel’s Captain America: Civil War film in May. The products will feature standalone representations of the hero, as well as team-oriented sets inspired by the new film. [Read more...]

Disney Infinity Introduces First Arcade Brawler Gameplay with Marvel Battlegrounds and More

MBA_BrooklynTrainyard copyDisney Interactive unveiled a new trailer, characters, and Power Discs for the Marvel Battlegrounds Play Set launching for Disney Infinity 3.0 Edition on March 15.

Marvel Battlegrounds is the first play set to introduce four-player arcade brawler gameplay to Disney Infinity. Players will get to engage in the ultimate rumble as Marvel Super Heroes and Super Villains struggle to gain control of Wakanda’s most valuable resource, Vibranium. The ever-growing clash creates factions as the war stretches to the cosmic battlegrounds of space. Players will battle through 12 levels across eight dynamic arenas. [Read more...]

Playmation Marvel’s Avengers Now Available for Preview at Select Disney Stores

Playmation Shoot (TBD)Kids and parents can now experience Playmation Marvel’s Avengers for the first time at participating Disney Store locations, where two- and five-minute training sessions are available daily. For those who want to take part in an expanded experience, 30-minute Avengers Gear Orientations are available on Saturdays and Sundays by reservation only. During the longer Avenger Gear Orientation, kids and parents can learn more about the Avenger Gear, follow instructions from JARVIS, and interact with other participants to complete missions and adventures.


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DCP Unveils Merchandising Program for Marvel’s Captain America: Civil War

CAP_CWDisney Consumer Products has unveiled the merchandising program for Marvel’s Captain America: Civil War, which will hit theaters next May. Licensees across categories, including apparel, accessories, footwear, toys, sporting goods, consumer electronics, seasonal products, costumes, party goods, stationery, food, home furnishings, and collectibles, will create products to coincide with the film’s release. [Read more...]

Rubie’s Costume Co. Launches Marvel’s Avengers: Age of Ultron Costume Collection

AvengersAgeofUltroncostumesRubie’s Costume Co. Inc. has launched a new line of costumes, accessories, wigs, and masks inspired by Marvel’s Avengers: Age of Ultron. Available in child and adult sizes, the officially licensed Marvel’s Avengers: Age of Ultron Collection includes Iron Man, Thor, Hulk, Captain America, Black Widow, Vision, Hawkeye, and the super villain, Ultron.

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Rubie’s Expands Its Dress-Up Line with Marvel, Minions, and More

Imagine by Rubie’s, a toy division of Rubie’s Costume Company Inc., is expanding its offerings with new products and accessories. Available for children in separates and box sets, every unique ensemble provides kids the opportunity to dress-up as their favorite character 365 days of the year.

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Worlds Collide as World Tech Meets the Marvel Universe

WorldTechToysWorld Tech Toys is teaming up with Marvel for R/C toys based on Avengers, the Amazing Spider-Man, and Guardians of the Galaxy. Avengers characters will include Iron Man, Captain America, and the Hulk, while the Guardians of the Galaxy lineup will feature Star-Lord, Groot, and Rocket Raccoon.

The company has also added Shark Week, and will introduce flying R/C robots based on National Football League (NFL) and National Basketball Association players. The NFL line-up will include Johnny Manziel and Peyton Manning.

COMMENTARY: The Toy Industry Stands Up for National Bullying Prevention Month

October is National Bullying Prevention Month, and whether or not you believe bullying is a natural rite of passage among children, versus a series of preventable behaviors that can leave lasting emotional damage on the young, one thing is clear: It has become a part of the national conversation. Joining the voices chiming in on the subject is the toy industry, which in the months leading up to October, has seen a number of actions among various players to address the problem of bullying. Some take the form of products that try to make kids understand the bad feelings that come with being picked on; others seek galvanize youth into taking a stand against bullying together. [Read more...]

Disney Infinity: Marvel Super Heroes Gains Fan Favorites Yondu and Falcon

MarvelSuperHeroes.FalconDisney Interactive has added two more characters to its Disney Infinity: Marvel Super Heroes line-up. There’s Yondu, from Marvel’s Guardians of the Galaxy movie, and Captain America’s loyal ally, Falcon.

The arrow-shooting leader of the outlaw band known as the Ravagers, Yondu will be playable in Marvel’s Guardians of the Galaxy Play Set, as well as in Toy Box 2.0. He will also make an appearance in the Marvel Team-Up: Yondu Power Disc.

Sam Wilson, codename Falcon, has been added to both Marvel’s Avengers Play Set and Toy Box 2.0. The character features EXO-7 wing pack and Hardlight Feathers, and other characters can also fly like Falcon when players use the Falcon’s Wings Power Disc.

Disney Infinity: Marvel Super Heroes arrives at North American retail stores on September 23, and Yondu and Falcon will be available next year.

More Details on Marvel’s The Avengers Play Set for Disney Infinity: Marvel Super Heroes

MarvelInfinity.IronMan copyDisney Interactive has released updated details for Marvel’s The Avengers Play Set, which will be available for Disney Infinity: Marvel Super Heroes (2.0 Edition) this fall. Based on a brand new, true-to-property storyline composed with the help of veteran Marvel writer Brian Michael Bendis, the play set will feature Iron Man, Black Widow, Thor, Captain America, Hulk, and Hawkeye.

In The Avengers Play Set, players take the role of earth’s mightiest heroes as they try to put an end to Loki’s plans to invade New York City. Along the way, they will learn that Loki isn’t working alone, but is merely the first obstacle in a larger, equally villainous plotline. [Read more...]