COMMENTARY: Nintendo Is Game for Playing in the Toy World

amiibo.largerversionSince the 1980s, Nintendo has always seemed to be the “family-friendly” choice in video games. With wholesome characters such as Mario and Luigi, Princess Peach, Yoshi, and Toad, and bad guys that make you laugh more often than they scare you (except for Bowser in the original Super Mario Bros. game on NES—he was straight up scary), Nintendo has always given off a welcoming, family-friendly vibe, with games available for kids of all ages, and systems and controllers that are intuitive rather than intimidating.

Despite knowing this—and being a Nintendo fan my whole life—it still caught me a bit off-guard when Nintendo announced that it would be launching amiibo, which are action-figures designed to connect and interact with compatible games. “By holding the amiibo over your Wii U GamePad, you’ll open up new experiences within each corresponding game,” reads the Nintendo website. [Read more...]

Nintendo Enters Toys to Life Category with amiibo

AmiiboAt the Electronic Entertainment Expo (E3) video game trade show in Los Angeles, Nintendo began showcasing new interactive figures called amiibo, which feature popular Nintendo characters. The company’s entry into the toys to life category, amiibo can interact with Wii U and Nintendo 3DS games in unique ways.

Nintendo will launch the new amiibo line this year with 10 figures, and more during the holiday season and throughout next year. Super Smash Bros. for Wii U will be the first game to support the figures, and upcoming games include Mario Kart 8, Captain Toad: Treasure Tracker, Mario Party 10, and Yoshi’s Woolly World. A new NFC reader/writer designed for Nintendo 3DS is scheduled to launch next year.