Jazwares Signs On for Peppa Pig, Flick-To-Stick Bungees

peppa_pigJazwares Inc. has entered a pair of licensing partnerships, including one for the top-ranked program on Nick Jr. for kids ages 2 to 5.

Thanks to a deal with Entertainment One Licensing, the company will serve as the new master toy partner for Peppa Pig. Jazwares will produce products for preschoolers across multiple categories, including plush, plastic figures, dolls, play sets, role-play toys, musical and talking toys, toy vehicles, and bath toys. The first Peppa Pig toy collection is scheduled to launch in mass and specialty retailers nationwide in spring of next year.

Airing seven days a week on Nick Jr., Peppa Pig follows the adventures of Peppa, a loveable, exuberant little piggy who lives with her brother George, Mummy Pig, and Daddy Pig. Globally, the show airs in 180 countries around the world and is translated into 40 languages.

Jazwares is also launching Flick-To-Stick Bungees, a competitive strategy game featuring 96 collectible action figures. Players aim their Bungees at scoring targets and flick their fingers to compete, collect, and potentially win. The action figure line will be enhanced by a Bungee Battleground arena, disk launcher, playing cards, and scoring disks. Flick-To-Stick Bungees, originally created by Barcelona, Spain-based Magic Box Int., will debut this fall.

Bicycle Cards Kicks Off Yearlong Program

Bicycle Playing Cards, which is celebrating its 125th anniversary this year, has kicked off a nationwide program promoting card playing. The yearlong program will invite families to rediscover card playing, emphasizing that cards are a great way for igniting relationships, reconnecting, and engaging in friendly competition.

As a part of the program, game show and TV host Chuck Woolery will invite families to break the Guinness Book of World Records for the largest “Hearts” tournament. The event, held at the Hilton Universal Hotel in Universal City, Calif., will benefit The Alliance for Children’s Rights in Los Angeles, an organization dedicated to providing free legal services for impoverished and abused children, and the Boys and Girls Clubs of Hollywood and Burbank.

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