Plumzi and American Greetings Entertainment have partnered to bring a free Care Bears Appisode, Care Bear-A-Thon, to the App Store for Apple TV. Fans of Care Bears can now interact with their favorite characters on Apple TV as they progress through the story using the touch surface and motion-sensing capabilities of the Siri Remote. [Read more...]
Care Bears Belly Match, a free-to-play match-three game from Ubisoft in partnership with American Greetings Entertainment, is now available for Apple and Android devices.
Players are able to test themselves against boss battles featuring the mischievous Beastly and time challenges. They journey through the land of Care-a-Lot and match as many belly-badges as possible before their time runs out, making Care-a-Lot a happy place again. Care Bears Belly Match can be downloaded from the Apple App Store and the Google Play Store.
September 9 is the inaugural National Care Bears #ShareYourCare Day, and to commemorate it, the Care Bears will be on location in the Bronx, N.Y., and teaming up with a local philanthropist to donate plush toys to children in need. Care Bears has also aligned with roughly 300 bloggers, known as the Care Bears #ShareYourCare Ambassadors, who will keep the conversation going to their audiences.
American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, has entered into a global collaboration with Build-A-Bear Workshop that will feature the Care Bears brand at Build-A-Bear Workshops. This limited-time worldwide promotion will begin next year.
Last week, one of the big news stories around the toy industry was Nintendo entering a deal with Universal Studios to create rides and other attractions for the latter’s theme parks. As reported on The Toy Book Blog, Nintendo’s most famous video game characters and worlds would serve as the inspiration for these soon-to-be immersive experiences. Imagine the possibilities: Kids, and adults, may soon interact with environments straight out of Super Mario Bros., Super Mario Kart, The Legend of Zelda, or any of the video game maker’s other hit franchises.
When it comes to creating great toys, games, or just about anything, it all boils down to the idea. Great things are often borne of flashes of inspiration, and more than ever, we’re seeing toy companies try to tap into the mental spark of their customers.