American Greetings Entertainment (AGE) has partnered with retail, promotional, and licensing partners to celebrate Care Bears’ 35th anniversary next year, featuring new and ’80s-inspired classic looks for the Care Bears on a range of products in new categories. The celebration includes retail programs in specialty and department stores and mass-market retailers targeting millennial moms and their kids, young adults, and juniors. [Read more...]
The American Greetings Entertainment Netflix Original Series Care Bears & Cousins premieres its second season today. The gang of Care Bears Cousins from the Forest of Feelings is back with six new episodes on Netflix’s streaming service.
Care Bears & Cousins premiered around the world last fall. The brand also has a robust social media following, more than 5 million views of new and classic videos on YouTube, and has a portfolio of popular apps for mobile devices. [Read more...]
American Greetings, in partnership with 3-D printing experts FATHOM and the nonprofit e-NABLE, have donated a prosthetic arm to four-year-old Isabella Ibarra. The soon-to-be kindergartner was born with a shortened forearm and an underdeveloped hand. When American Greetings found out about the project and Isabella’s love for Care Bears, the company delivered artwork for the hand and donated a basket of Care Bears toys. Now, Ibarra looks forward to showing off her hot pink, 3-D bionic hand in kindergarten next year.
Plumzi and American Greetings Entertainment have partnered to bring a free Care Bears Appisode, Care Bear-A-Thon, to the App Store for Apple TV. Fans of Care Bears can now interact with their favorite characters on Apple TV as they progress through the story using the touch surface and motion-sensing capabilities of the Siri Remote. [Read more...]
Care Bears Belly Match, a free-to-play match-three game from Ubisoft in partnership with American Greetings Entertainment, is now available for Apple and Android devices.
Players are able to test themselves against boss battles featuring the mischievous Beastly and time challenges. They journey through the land of Care-a-Lot and match as many belly-badges as possible before their time runs out, making Care-a-Lot a happy place again. Care Bears Belly Match can be downloaded from the Apple App Store and the Google Play Store.
September 9 is the inaugural National Care Bears #ShareYourCare Day, and to commemorate it, the Care Bears will be on location in the Bronx, N.Y., and teaming up with a local philanthropist to donate plush toys to children in need. Care Bears has also aligned with roughly 300 bloggers, known as the Care Bears #ShareYourCare Ambassadors, who will keep the conversation going to their audiences.
American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, has entered into a global collaboration with Build-A-Bear Workshop that will feature the Care Bears brand at Build-A-Bear Workshops. This limited-time worldwide promotion will begin next year.
Last week, one of the big news stories around the toy industry was Nintendo entering a deal with Universal Studios to create rides and other attractions for the latter’s theme parks. As reported on The Toy Book Blog, Nintendo’s most famous video game characters and worlds would serve as the inspiration for these soon-to-be immersive experiences. Imagine the possibilities: Kids, and adults, may soon interact with environments straight out of Super Mario Bros., Super Mario Kart, The Legend of Zelda, or any of the video game maker’s other hit franchises.