China Toy Fair


What Do Bloggers Want? Part II

By Julie Livingston, Senior Director, Client Development, CarrotNewYork

My last post provided the first part of an interview with Debbie Bookstaber, a leading parent blogger and publisher of Mamanista. Bookstaber has worked extensively in the toy industry, with associations, toy companies, and brands. Following is more valuable insight from this leading blogger and social media expert on what to expect from bloggers and how to work with them more effectively. Connect with her on Twitter at @buzzmommy. To view part one, visit http://bit.ly/ZdlM5w[Read more...]

What Do Bloggers Want? Part I

By Julie Livingston, Senior Director, Client Development, CarrotNewYork

The number of bloggers attending Toy Fair has dramatically increased over the past five years. However, from the numerous conversations I’ve had with industry colleagues and bloggers alike, there is significant confusion about the most effective means of working together.

To clarify these misconceptions, I interviewed Debbie Bookstaber, a leading parent blogger and the publisher of Mamanista, who was recently named one of the “25 Parent Bloggers Who Are Changing The World” by Babble.com. A thought leader in the social space, Bookstaber has spoken at many blogger conferences, including SXSW, BlogHer, Type-A Parent, Springboard, and Affiliate Summit. She has worked extensively in the toy industry with associations, toy companies and brands. Connect with Debbie on Twitter at @buzzmommy. [Read more...]

Instagram Builds Toy Fair Momentum, Community

By Julie Livingston, Senior Account Executive, CarrotNewYork, formerly Senior Director, Public Relations, Toy Industry Association

The adage “a picture tells a thousand words” perfectly describes the free, mobile-sharing app Instagram. The simple act of setting up your Toy Fair product line, exhibit booth, or private showroom can be turned into a compelling narrative easily and effectively. The free application has a simple interface; the bottom part of the app allows you to access the feed and see all of the photos added by you and the individuals you follow. You can click comment to voice your opinion and like a photo by clicking on the heart icon. To give Instagram photos a promotional edge, add a caption including a hashtag or two, such as #BrandXYZ and #TF as well as other, common Instagram tags such as #toys,  #love or #photooftheday that are relevant to your show posts. The site Webstagram is a helpful tool for identifying which hashtags are trending. Remember that although Instagram is a terrific mobile marketing tool, it works best in tandem with other visual content sites such as Facebook, Pinterest, and Tumblr, as these offer the best viral impact for sharing and discussing photos. [Read more...]