China Toy Fair


Disney Infinity Debuts Cars Playset

Disney Interactive has unveiled Cars as the fourth playset in Disney Infinity with a new set of images, screenshots, and a gameplay trailer from the playset. The Cars-inspired playset adds to the previously-announced playsets based on The Incredibles, Monsters University, and Pirates of the Caribbean.

The Cars playset allows gamers to take on the role of Lightning McQueen, Mater, Holley Shiftwell. and Francesco Bernoulli and enter the virtual world of Radiator Springs, where they will prepare the town for a big international racing event.

Top Toy Trends This Holiday Season, According to Target

This holiday season there will be nearly 7,000 toys featured in Target stores and on Target.com. Stephanie Lucy, vice president of merchandising at Target, shares what she thinks will be the five key toy trends this season and the hot toys that match them.

Interactivity

“One of the key items we selected is Fijit Friends. You look at Fijit and the ability to put it in dance mode, and the voice-recognition and built-in responses. Also, Let’s Rock Elmo is interactive for a much younger child, but we believe interactivity is important.”

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New Product: Appmates Toys for the iPad

Cars 2 Appmates for the iPad

Disney and Spin Master have introduced its Appmates Mobile Application Toys, a new toy line that comes to life digitally when used with an Apple iPad, turning the tablet’s screen into a virtual play mat.

Developed in collaboration between Disney Consumer Products (DCP) and Disney Mobile, and featuring patent-pending technology, the Appmates toy line features miniature Disney·Pixar Cars 2 vehicles with sensors on the base of each toy. Users download the free Cars 2 Appmates app from the iTunes app store (available in mid-October), place the Appmates toy character on the screen, and play. By guiding the Appmates vehicle on the screen, kids can experience the world of Radiator Springs via the iPad, and also race against World Grand Prix opponents.

Each toy unlocks different features and content within the app, specific to the character. Fans can download and test the app using their fingers, but the play experience is optimized with the Appmates toy vehicles.

The Disney Appmates toys, by Spin Master, will launch October 1 at retailers nationwide. Available will be Lightning McQueen, Tow Mater, Finn McMissile, and Holley Shiftwell, with Francesco Bernoulli and Shu Todoroki launching in November (exclusively through Apple stores).

Rev Up for the New “Cars 2″ Video Game

Cars fans can race around the world this summer and hone their spy skills. Disney Interactive Studios has released Disney•Pixar’s Cars 2: The Video Game, available on all major gaming platforms.

The game, based on the soon-to-be-released movie Cars 2, will have players take on dangerous missions, attempt to become the fastest race car in the world, and use their espionage skills in combat racing and battle arenas. Avalanche Software developed the game in collaboration with the filmmakers at Pixar Animation Studios.

Players can choose to play as one of more than 20 different characters, including favorites like Mater and Lightning McQueen. Players are emerged in the Cars universe and in different locales around the world, including London, Tokyo  and Italy.

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The Results Are In For What’s Hot With Kids Today

Justin Bieber topped the list when The NPD Group, as part of its Kids Industry Data Service (KIDS), asked “what would the kids you know say is the hottest new thing these days?” in May. Mentions included celebrities, movies, television shows, toys, games, hobby, sports, web sites, brands, and retail stores. NPD compiled 2,095 mentions for kids ages 0-14. The results were:

  1. Justin Bieber (10 percent)
  2. Nintendo Wii (2 percent)
  3. Dora The Explorer (2 percent)
  4. Xbox 360 (2 percent)
  5. Cars: The Movie/ Cars 2 (2 percent)
  6. iPad (2 percent)
  7. SpongeBob SquarePants (2 percent)
  8. Disney (2 percent)
  9. Video games (2 percent)
  10. Thor (1 percent)

Bieber also topped the list in the same survey conducted in February, with 14 percent. The NPD Group’s Kids Industry Data Service (KIDS) provides monthly insight into purchases made on behalf of kids ages 0-14, across product categories, with an emphasis on licenses and brands. Each month, the service asks an open-ended, unaided question designed to provide insight into what is hot with kids today.

Disney to Continue Expanding Retail Presence and Products

Disney Consumer Products (DCP) is set to release new product developments in each of its properties within the next year.

Disney Baby: Disney is investing in this property by creating a two-way dialogue with new moms on a digital platform, social media, product seeding and a loyalty program. The first Disney Baby concept store will open in fall 2012 at The Americana at Brand in Glendale, Calf.

Disney-Pixar Cars and Toy Story: The Cars franchise has generated global retail sales of more than $10 billion. Cars 2 retail merchandise began to roll out globally in mid-May and DCP will continue to support the franchise with a wide assortment of products next year. Cars Toons will be previewed before Cars 2 in movie theaters and will also be in heavy circulation on Disney Channel. Summer 2012 will mark the opening of “Cars Land,” a 12-acre stretch of new interactive entertainment development at Disney’s California Adventure. Toy Story will also be developed as Toy Story Toon along with Cars.

Mickey Mouse and Winnie The Pooh: One of Disney’s most popular characters, Mickey Mouse remains a top-selling franchise with projections set at $9 billion global retail sales for fiscal year 2011. Winnie The Pooh returns to the big screen in the U.S. next month with anticipated success due to positive sales from the European release earlier this year. The Winnie The Pooh: What’s A Bear To Do? Puzzle Book app has topped the sales charts for the iPhone and iPad in 12 countries.

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Video: Cars 2 at Toy Fair

Check out these videos from Disney Living highlighting some of the new Cars 2 toy products.

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Disney Strives to Target Boys

Andy Mooney, chairman of Disney Consumer Products (DCP), last week announced DCP’s new goal to significantly increase annual global retail sales of Disney and Marvel licensed merchandise within the next five years, with boys’ merchandise playing a prominent role.

DCP’s core strategy is to focus on newer properties targeting the boys’ market, including Marvel franchises, TRON, and the Disney Channel and Disney XD series Phineas and Ferb.

The upcoming release of Cars 2 in June 2011 will be supported with cross-company initiatives that are expected to exceed Toy Story 3 retail sell-in. Cars Toons, the series of shorts airing on Disney Channel, has provided fresh merchandising themes for incremental retail programs globally.
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