Mister Maker Inks New Licensing Deals

Zodiak Kids has secured a slate of licensing and television sales deals for CBeebies’ arts and crafts show Mister Maker. In the UK, The Christy Group has acquired the rights to produce a Mister Maker kids’ dress-up range to launch in Q4 2011. Carte Blanche has acquired the rights to develop a range of Mister Maker children’s greetings cards, which will launch Q3 2011.

Exim Peru, one of Zodiak Kids’ international agents, has licensed a complete range of arts and crafts sets to Hipermercados Tottus in Peru. The range, currently in development, will include stationery sets, backpacks, and lunch boxes. Further licensees in Latin America will be announced soon.

In Israel, appointed licensing agent Hop has inked a deal with Event Pro to produce a Mister Maker-branded mall tour. Additionally, Empire, Zodiak Kids’ appointed agent in Asia, has signed a deal with EEO/Pen2Stage for Mister Maker-branded activity areas in shopping malls in Singapore.

Mister Maker and the spin-off series Mister Maker Comes to Town are produced by The Foundation, part of Zodiak Media Group. Zodiak Kids holds worldwide rights in all media for the property.

Tatty Teddy Partners for Plush in the U.S.

Tatty Teddy is headed to North America with a licensing agreement between UK-based Carte Blanche Greeting, Ltd.’s brand Me to You and U.S. plush toy firm Douglas. The licensing deal was brokered by Stone America Licensing.

Douglas will produce and distribute the Me to You brand’s Tatty Teddy bears, targeting premium retail stores throughout the U.S. and Canada. In addition to everyday offerings, the Tatty Teddy collection will include products for key seasons, including Halloween, Valentine’s Day, and Mother’s Day.

Taty Teddy

Adorable Teddy Bear from Me To You!

Roger Murphy, CEO of Carte Blanche Greetings Ltd. in the UK, loved our coverage of their Me To You brand in our March/April issue so much, he sent me an adorable Tatty Teddy Bear! Isn’t it just the cutest, hippest little bear on the block? Tatty Teddy is headed to the U.S. in the near future, so keep your eyes peeled. Thanks, Bryan Joiner, for writing such a great story about the humble beginnings of Tatty Teddy and the evolution of Me To You!

–Jackie

Tatty Teddy Travels to the U.S.

Tatty Teddy, the loveable grey bear behind the UK’s Me to You brand, is heading across the pond with the appointment of Stone America Licensing as the North American licensing agent for the brand.

The Me to You brand was launched in 1995 by Carte Blanche Greeting and has grown to become a successful character brand with approximately $800 million annual retail sales globally. The brand’s website, www.metoyou.com, boasts over 12 million page views since it re-launched last March.

The bear, called Tatty Teddy because of its patches and sewn-up seams, appears on a wide range of Me to You products, including greeting cards, plush toys, apparel, calendars, jewelry, and collectable figurines.