HoliDAY of Play 2015

Lego Group Unveils Lego Star Wars Model in Times Square

image001The Lego Group unveiled the world’s largest Lego model, a 1:1 replica of the Lego Star Wars X-Wing Starfighter, in New York’s Times Square today. To celebrate the upcoming premiere of The Yoda Chronicles on Cartoon Network on May 29 at 8:00 p.m., the massive replica took 32 master builders, five million Lego bricks and over 17,000 hours to complete. The model weighs nearly 46,000 pounds, stands 11 feet tall and 43 feet long, with a wingspan of 44 feet. The model will “take off” for a summer landing at Legoland California Resort where it will be installed through the remainder of the year.

Lego Star Wars is the original licensed product collection from The Lego Group and remains among the best-selling global toy lines. The theme appeals to fans across generations with a steady introduction of digital content such as The Yoda Chronicles to compliment the building experience.

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Annoying Orange Expands into the Novelty Gift and Holiday Categories

The Collective has partnered with Back Stage Pass, Inc., a division of Classic Imports, Inc., and Kurt S. Adler, Inc., for decorative and novelty gift products inspired by the Cartoon Network series, Annoying Orange. The deals were brokered on behalf of The Collective by The Joester Loria Group. [Read more...]

New Study Shows Girls Increasingly Becoming Fans Of Boy Brands

According to the annual study conducted by Smarty Pants, a youth and family research firm, girls are rapidly becoming fans of boy brands such as construction toys, superheroes, and sports gear. The study, Young Love, is conducted online among a representative sample of U.S. households with children ages 6 to 12. [Read more...]

Almost Naked Animals Renewed For Third Season

9 Story Entertainment has announced CiTV UK has renewed the hit animated children’s comedy series Almost Naked Animals (52 x 22’) for a third season. The series, produced and distributed by 9 Story, was recently nominated for a BAFTA Kids’ Vote Award.

The series is seen in the U.S. on Cartoon Network and in Canada on YTV and VRAK, in addition to airing on leading international channels including ABC Australia, Disney Channel Italy, Disney Channel India, Disney Channel Latin America, Disney Channel Spain and Portugal, NPO’s children’s channel Z@pp/Zeppelin in the Netherlands, Super RTL Germany, Canal+ Family, Noga Isreal, RTE Ireland DR Denmark and TéléTOON+.  Almost Naked Animals’ licensing program includes home entertainment, toys and apparel, an online super game, an e-commerce store, and social networking partnerships.

Spin Master’s Nascar Bashers to Race at the O’Reilly Auto Parts Challenge

Nascar Bashers will sponsor Nationwide Series driver Cole Whitt in the JR Motorsports No. 88 car at the O’Reilly Auto Parts Challenge on November 3 at the Texas Motor Speedway in Fort Worth, Texas. The Bashers car will run the O’Reilly Auto Parts Challenge on November 3 at the Texas Motor Speedway in Fort Worth.

Bashers make kids feel like part of the action like never before, with crashes and radical car transformations. All Bashers explode on impact, and each car wrecks with a different transformation. After the crash, kids can reassemble the cars and are ready to race again in seconds.

In a multi-year, exclusive licensing agreement between Spin Master and Nascar, children of all ages will be able to play and race like the pros with replica vehicles, play sets, action figures, remote control items, and more. Additional products include 1:24 scale R/Cs by Spin Master’s Air Hogs brand as well as a line of Authentic 1:64 scale die cast Cars and Haulers, and Full Blast Pullback Vehicles.

Additionally, Spin Master is announcing the “Win a Ride to School” promotion, in which Nascar driver and Cartoon Network Hall of Game winner Carl Edwards will drive a lucky kid to school in a two-seater version of his No. 99 Fastenal Ford Fusion race car. Children aged 5 to 17 years old are eligible to win and can enter at www.winaride2school.com.

505 Games, MEG, and Giochi Preziosi Partner for Puppy In My Pocket

505 Games and toymakers MEG and Giochi Preziosi signed a deal for multi-platform videogames featuring the kids’ brand Puppy In My Pocket. The Italian and U.S. toy companies are producers, along with Mondo TV S.p.A., of the new animated television series Puppy In My Pocket: Adventures in Pocketville, which airs worldwide on Cartoon Network. The kids’ show will provide a world of exciting adventures and content for handheld platforms as well as mobile games for iOS and Android devices. Games are slated to debut next year. Licensing Works! brokered the deal on behalf of MEG and Giochi Preziosi, while Creative Minx Marketing, Inc., managed negotiations for 505 Games.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Child’s Play Creates U.S. Outreach Campaign for Almost Naked Animals

Child’s Play Communications will create a social media outreach campaign to build brand awareness for 9 Story Entertainment’s animated TV comedy series, Almost Naked Animals, and its new lines of licensed products. Child’s Play will also be working with selected parenting publications in the U.S.

Almost Naked Animals features an assortment of free-spirited animals in their underwear, who run a beachfront hotel doing their best to make each day more fun than the last. Lead dog and hotel manager Howie heads the ensemble cast. Now in its third season, Almost Naked Animals is both produced and distributed by 9 Story. The series airs on Cartoon Network in the U.S., as well as many other channels worldwide.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

The Collective Taps Sakar International for New Line of Annoying Orange Electronics

The Collective has partnered with Sakar International for a line of electronic devices and accessories inspired by Annoying Orange, star of a new Cartoon Network series. The deal was brokered on behalf of The Collective by The Joester Loria Group, the licensing agent for the Annoying Orange brand.

The collection of Annoying Orange electronic products to be created by Sakar will include earbuds, headphones, talking camera cases, clock radios, and cases for iPads, iPhones, and iPod Touch.  Items will range in price from $9.99 to $49.99 and will debut at Toys “R” Us and other retailers nationwide in time for the upcoming holiday season.

Sakar joins the first wave of partners for the Annoying Orange licensing program. A master toy deal has been reached with The Bridge Direct, Inc., for a line of talking, plush clip-ons, and collectible figures are available at specialty retailers, including Toys “R” Us. Annoying Orange apparel and accessories for young men and juniors, from Hybrid Apparel and LF USA, are now available at retail. Costumes from Rubies Costume Company will debut this fall.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

YouTube Star Toby Turner Joins ‘Annoying Orange’

Collective Digital Studio announced that YouTube star Toby Turner is joining the cast of the highly anticipated television series, Annoying Orange. Known as Tobuscus to his fans, Turner has gained a huge following through his comedy videos, including literal trailers, LazyVlogs, and the web series “Cute Win Fail.” Turner will join co-creators Dane Boedigheimer and Tom Sheppard on the new series that follows Orange and his band of produce buddies as they travel through time in a magical fruit cart. The series will air on Cartoon Network this summer.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.”

Jazwares Named Master Toy Licensee for Regular Show TV Series

Jazwares has been awarded the master toy license for Cartoon Network’s Regular Show. The animated comedy follows best friends Mordecai, a six-foot-tall blue jay, and Rigby, a hyperactive raccoon, on their adventurous journeys as irresponsible groundskeepers at a park.
Jazwares’ Regular Show line will include pull-string plush with sound as well as figures with interactive features. Jazwares will also release a line of Regular Show novelty items, including sunglasses and pullback vehicles. The entire line will be available this fall.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.”