China Toy Fair


Warner Bros. Signs New Deals for Harry Potter, Expands Looney Tunes Program

Warner Bros. Consumer Products (WBCP) has announced licensing agreements with Creative Imaginations and The Noble Collection in anticipation of the upcoming theatrical releases Harry Potter and the Deathly Hallows: Part 1 and Part 2. The Noble Collection will expand its collection of Harry Potter merchandise by adding 40 new wands, including wands used by each and every character in the Harry Potter film series, bringing the total wand collection to more than 60.

The Noble Collection, who worked closely with the Harry Potter film production team to ensure that the products are authentic and true to the films, will have approximately 200 Harry Potter products, including wands, jewelry, chess sets, and other collectibles. The products will be available by the end of the year at www.noblecollection.com.

WBCP also signed a two-year licensing deal with Creative Imaginations. The company, which provides custom manufacturing of scrapbook products via licensed artist and brand designs, will create a new line based on the Harry Potter films, including scrapbooking paper, stickers, albums, kits, autograph books, embellishments, and more.

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